The panel of enterprise tech marketing executives will share their tips and advice for using product reviews, peer content, and professional social networks to achieve marketing success.
The panelists include:
May Petry, Vice President of Digital Marketing at HP
Wendy Perilli, Senior Director of Global Integrated Programs at ServiceNow and former Director of Global Digital Demand Generation at HP
Anand Akela, Director of Product Marketing at AppDynamics
Paula Daley, Advisor for DevOps Product & Solution Marketing Operations at CA Technologies
Russell Rothstein, CEO and co-founder of IT Central Station (moderator)
The webinar will take place on Tuesday, April 28, 2015 at 12pm EDT. Registration is free at http://go.itcentralstation.com/landing/yelpification.
IT Central Station also released an infographic illustrating the marketing advantage of using customer reviews, available at http://www.itcentralstation.com/articles/yelpification-of-enterprise-tech. This new infographic depicts industry data confirming the importance technology buyers place on product reviews and peer experiences. For example, research shows that tech buyers complete two-thirds of the buying process before engaging with a vendor sales representative.
Commenting on industry data, Mr. Rothstein added, “Customer reviews provide extremely valuable information that can’t be found elsewhere. That’s why research shows that 60% of B2B tech buyers read reviews before making a purchase. There’s a degree of credibility in customer reviews that vendor-created materials can’t match.”
About IT Central Station | www.itcentralstation.com
IT Central Station is revolutionizing the enterprise technology buying process through the power of crowdsourced knowledge, online product reviews and social networking. IT Central Station reaches over 22 million tech buyers who access and share unbiased product information and tap into a community of other real users in order to make the best buying decision. The company has been called an "innovative platform at the forefront of the new social buying process" by IDC, and the "Yelp for Enterprise Tech" by the Wall Street Journal.
Monday March 30, 2015