We performed a comparison between Oracle CRM, Oracle Eloqua, and Salesforce Marketing Cloud based on real PeerSpot user reviews.
Find out what your peers are saying about Salesforce, HubSpot, Oracle and others in Marketing Automation."The reporting features are valuable."
"Case management, incident management, and request management features are valuable."
"It has a wide variety of use cases."
"Oracle CRM is a versatile solution with many features and functionalities that makes it a suitable solution for many different business use cases."
"Oracle CRM's best feature is its ability to customize as per specific organization's requirements."
"For the most part, the solution is straightforward."
"Oracle CRM integrates seamlessly because it's an end-to-end solution."
"It is a stable solution."
"It provides good support for really large databases."
"The solution is stable."
"The solution's engine framework is quite simple, giving you the agility you need in the business."
"Lead scoring has helped with the process of qualifying leads."
"Lead scoring is very useful for both measuring the effectiveness of campaigns as well as deciding which leads to send sales’ way."
"The solution is good for B2B email marketing."
"It is a user-friendly product."
"The ease of maintenance is the most valuable feature."
"Marketing Cloud offers a 360 customers experience as it integrates with Service Cloud and Sales Cloud, the CRM portion of Salesforce. The different platforms integrate easily which makes it easy to manage customer communication using a single point of truth."
"The most valuable feature is the ability to get quotes out in a timely manner."
"This is a very powerful and scalable solution."
"Marketing Cloud has improved our productivity and our team enjoy using it."
"We haven't had any issues with integration."
"The most valuable features of Salesforce Marketing Cloud are that it performs well and gives me what I need. It's the most friendly interface system for CRM I've worked with. Additionally, it integrates fairly well with different kinds of AI and ML to allow you to receive more out of your application."
"The ability to automate processes is one of the most valuable features of Salesforce. This sets it part from other systems. We use the journey builder to design a fully automated journey."
"It is straightforward to set up."
"Oracle CRM can improve integration and performance."
"With Oracle CRM, people report some usual downtime and frequent outages."
"Oracle CRM should have more integration with different platforms."
"The user interface and performance could be better."
"We noticed that sometimes it can be slow, and then we have to refresh the whole system."
"The product is complicated to use for new users."
"Our infrastructure is set up for an on-premises deployment of this solution and I am concerned that the online deployment that we are moving to will not perform as well as our current on-premises storage systems. It could cause some problems, such as latency delays."
"The one thing that I hate about it is when you pay for services for a certain amount of time, the service ends just before it should be over. For example, I may pay for a month of service, but it will tell me the service is over before the month ends."
"The solution could improve by having a more user-friendly interface."
"The solution should consider adding functionality related to event listening, such as webhooks."
"The reporting features should be improved."
"The solution does not have a good database architecture."
"The product's initial setup process could be better."
"This product hasn't kept up to date on features."
"Reporting is very clunky and not user friendly."
"The cost of the solution has room for improvement."
"We would like an improvement to the 'Einstein Engagement Frequency'; the optimal range of emails that our subscribers will engage with."
"The data extension tools are not very user-friendly."
"We'd like to see more integrations with third-party products."
"The solution can have a better UI. Salesforce Marketing Cloud should consider making its solution more robust for error handling."
"It's a very good solution, but the way the prices are structured is not always good, and I feel like that is a problem."
"It should contain artificial intelligence, in my opinion."
"There is a lot of room for improvement in Salesforce Marketing Cloud's dashboards and the visualization of information in each journey."
"Managing large volumes of data takes too long."