Oracle CRM vs Oracle Eloqua vs Salesforce Marketing Cloud comparison

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Comparison Buyer's Guide
Executive Summary

We performed a comparison between Oracle CRM, Oracle Eloqua, and Salesforce Marketing Cloud based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, HubSpot, Oracle and others in Marketing Automation.
To learn more, read our detailed Marketing Automation Report (Updated: March 2024).
765,234 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"The reporting features are valuable.""Case management, incident management, and request management features are valuable.""It has a wide variety of use cases.""Oracle CRM is a versatile solution with many features and functionalities that makes it a suitable solution for many different business use cases.""Oracle CRM's best feature is its ability to customize as per specific organization's requirements.""For the most part, the solution is straightforward.""Oracle CRM integrates seamlessly because it's an end-to-end solution.""It is a stable solution."

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"It provides good support for really large databases.""The solution is stable.""The solution's engine framework is quite simple, giving you the agility you need in the business.""Lead scoring has helped with the process of qualifying leads.""​Lead scoring is very useful for both measuring the effectiveness of campaigns as well as deciding which leads to send sales’ way.""The solution is good for B2B email marketing.""It is a user-friendly product.""The ease of maintenance is the most valuable feature."

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"Marketing Cloud offers a 360 customers experience as it integrates with Service Cloud and Sales Cloud, the CRM portion of Salesforce. The different platforms integrate easily which makes it easy to manage customer communication using a single point of truth.""The most valuable feature is the ability to get quotes out in a timely manner.""This is a very powerful and scalable solution.""Marketing Cloud has improved our productivity and our team enjoy using it.""We haven't had any issues with integration.""The most valuable features of Salesforce Marketing Cloud are that it performs well and gives me what I need. It's the most friendly interface system for CRM I've worked with. Additionally, it integrates fairly well with different kinds of AI and ML to allow you to receive more out of your application.""The ability to automate processes is one of the most valuable features of Salesforce. This sets it part from other systems. We use the journey builder to design a fully automated journey.""It is straightforward to set up."

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Cons
"Oracle CRM can improve integration and performance.""With Oracle CRM, people report some usual downtime and frequent outages.""Oracle CRM should have more integration with different platforms.""The user interface and performance could be better.""We noticed that sometimes it can be slow, and then we have to refresh the whole system.""The product is complicated to use for new users.""Our infrastructure is set up for an on-premises deployment of this solution and I am concerned that the online deployment that we are moving to will not perform as well as our current on-premises storage systems. It could cause some problems, such as latency delays.""The one thing that I hate about it is when you pay for services for a certain amount of time, the service ends just before it should be over. For example, I may pay for a month of service, but it will tell me the service is over before the month ends."

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"The solution could improve by having a more user-friendly interface.""The solution should consider adding functionality related to event listening, such as webhooks.""The reporting features should be improved.""The solution does not have a good database architecture.""The product's initial setup process could be better.""This product hasn't kept up to date on features.""​Reporting is very clunky and not user friendly.​""The cost of the solution has room for improvement."

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"We would like an improvement to the 'Einstein Engagement Frequency'; the optimal range of emails that our subscribers will engage with.""The data extension tools are not very user-friendly.""We'd like to see more integrations with third-party products.""The solution can have a better UI. Salesforce Marketing Cloud should consider making its solution more robust for error handling.""It's a very good solution, but the way the prices are structured is not always good, and I feel like that is a problem.""It should contain artificial intelligence, in my opinion.""There is a lot of room for improvement in Salesforce Marketing Cloud's dashboards and the visualization of information in each journey.""Managing large volumes of data takes too long."

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Pricing and Cost Advice
  • "It is not cheap. It is more suitable for big companies."
  • "We were able to get a ten-year contract for a very good discount with our three platforms together with Oracle."
  • "We have annual licenses to use this solution that are quite expensive. For example, we have approximately four types of licenses and we have one annual contract for the number of licenses we use for Oracle CRM and the loyalty system."
  • "There are licenses needed to use this solution and they are managed by our product team."
  • "Every year, we have new users, and we get new licenses. It depends on various things such as the number of users and expansion of our business lines."
  • "The licensing is on a yearly basis."
  • "The cost of a license with support is slightly higher than a regular license."
  • "The costing for this solution is very high. It targets top tier companies. This solution can be split up into multiple modules to cater to the low tier customers."
  • More Oracle CRM Pricing and Cost Advice →

  • "Our licensing costs are yearly."
  • "The solution is expensive."
  • "The tool is pricey compared to products like Marketo."
  • "Oracle Eloqua's pricing is medium."
  • "Oracle Eloqua is quite an affordable solution."
  • More Oracle Eloqua Pricing and Cost Advice →

  • "Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."
  • "We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."
  • "The licensing cost for the solution is on a yearly basis."
  • "Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."
  • "The solution is paid for monthly."
  • "It is a license per user."
  • "My company pays to use this solution."
  • "This solution is priced in the medium to high price range."
  • More Salesforce Marketing Cloud Pricing and Cost Advice →

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    Questions from the Community
    Top Answer:The product’s pricing is very high. I rate the pricing an eight out of ten.
    Top Answer:Improvements are required around the microservices offered by the product. Improvements are needed in the new kind of… more »
    Top Answer:The solution should consider adding functionality related to event listening, such as webhooks. The solution should… more »
    Top Answer:We use the solution for digital marketing, especially for email marketing. We have B2B as well as B2C customers.
    Top Answer:The solution's engine framework is quite simple, giving you the agility you need in the business.
    Top Answer:Salesforce Marketing Cloud's integrations are seamless since it is a native application. It helps us with B2B and B2C… more »
    Top Answer:The price is expensive. When comparing available products, such as those on Amazon, it's evident that AWS components are… more »
    Top Answer:Salesforce Marketing Cloud is expensive. The email functionality should be more modern and user-friendly.
    Ranking
    5th
    Views
    324
    Comparisons
    255
    Reviews
    17
    Average Words per Review
    352
    Rating
    7.8
    3rd
    Views
    3,803
    Comparisons
    1,962
    Reviews
    4
    Average Words per Review
    284
    Rating
    8.5
    1st
    Views
    7,150
    Comparisons
    4,344
    Reviews
    35
    Average Words per Review
    368
    Rating
    8.3
    Comparisons
    Also Known As
    Market2Lead
    Eloqua, Oracle Marketing Cloud
    ExactTarget
    Learn More
    Salesforce
    Video Not Available
    Overview

    On demand CRM with contextual intelligence, adaptive business planning, and analytics. Supports cloud integration with Outlook and mobile devices, as well as sales and marketing applications. Multi-tenancy or single-tenancy options available.

    Eloqua is the Oracle marketing automation and revenue performance management solution used by sales and marketing teams all over the world. With Eloqua, organizations can easily execute marketing campaigns, build and manage their databases, convert leads to sales, and measure the impact of marketing activities on the organization.

    Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels. 

    With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping. 

    The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment. 

    Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions. 

    With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

    Sample Customers
    Turk Telekom, yoo Ltd , Mobilitec, Sanipex Group, ec4u expert consulting AG, Hover Automotive India Pvt. Ltd., Lawn Tennis Association, Geodis, Freedom Technology
    Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.
    American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
    Top Industries
    REVIEWERS
    Comms Service Provider20%
    Government20%
    Manufacturing Company13%
    Financial Services Firm13%
    VISITORS READING REVIEWS
    Computer Software Company14%
    Financial Services Firm10%
    Government8%
    Educational Organization8%
    REVIEWERS
    Manufacturing Company33%
    Computer Software Company25%
    Financial Services Firm17%
    Media Company17%
    VISITORS READING REVIEWS
    Educational Organization70%
    Computer Software Company6%
    Financial Services Firm4%
    Manufacturing Company4%
    REVIEWERS
    Computer Software Company44%
    Financial Services Firm12%
    Marketing Services Firm8%
    Consumer Goods Company4%
    VISITORS READING REVIEWS
    Educational Organization46%
    Computer Software Company11%
    Financial Services Firm7%
    Manufacturing Company4%
    Company Size
    REVIEWERS
    Small Business39%
    Midsize Enterprise6%
    Large Enterprise55%
    VISITORS READING REVIEWS
    Small Business23%
    Midsize Enterprise14%
    Large Enterprise63%
    REVIEWERS
    Small Business31%
    Midsize Enterprise25%
    Large Enterprise44%
    VISITORS READING REVIEWS
    Small Business6%
    Midsize Enterprise72%
    Large Enterprise22%
    REVIEWERS
    Small Business29%
    Midsize Enterprise25%
    Large Enterprise46%
    VISITORS READING REVIEWS
    Small Business13%
    Midsize Enterprise52%
    Large Enterprise35%
    Buyer's Guide
    Marketing Automation
    March 2024
    Find out what your peers are saying about Salesforce, HubSpot, Oracle and others in Marketing Automation. Updated: March 2024.
    765,234 professionals have used our research since 2012.