We performed a comparison between HubSpot Marketing Hub, Oracle CRM, and Salesforce Marketing Cloud based on real PeerSpot user reviews.
Find out what your peers are saying about Salesforce, HubSpot, Oracle and others in Marketing Automation.
"The biggest reason why I like this solution is the fact that it has so much functionality. It's all contained in one product, so you don't have to use multiple products."
"It has eased managing the sales team and the sales journey right from setting up appointments."
"The most valuable aspect for us is email marketing because it provides us with a powerful tool and allows us to create email workflows for follow-ups, which is crucial for building relationships with potential customers."
"Their blog platform and form capabilities are very easy to use and integrate within our web site."
"HubSpot is a very helpful solution."
"HubSpot Marketing Hub has kept me updated with alerts."
"Technical support is helpful and responsive."
"We can choose the necessary stages as per the lead, and update it accordingly, then proceed it further."
"It is very simple."
"For the most part, the solution is straightforward."
"The solution is smooth, easy to use, easy to customize and it has many features. Plus, there are regular updates."
"The most valuable features of the solution are that it is user-friendly and the fact that the database handling is much better, like any other Oracle solution."
"The reporting features are valuable."
"The most valuable features of the solution I like are its stability and customization."
"Case management, incident management, and request management features are valuable."
"It is difficult to highlight the most valuable features because the system as a whole works very well for our loyal program. It is a very good system and I believe that they are the oldest loyalty system on the market. The service is very good, with many customizable options, and has a strong database to help us build our rules and point systems for the loyal program."
"The Journey Builder and the Email Studio features are most valuable."
"Marketing Cloud offers a 360 customers experience as it integrates with Service Cloud and Sales Cloud, the CRM portion of Salesforce. The different platforms integrate easily which makes it easy to manage customer communication using a single point of truth."
"I like the user interface it has a nice look and feel."
"The solution is very, very scalable."
"We use Marketing Cloud for marketing campaigns and engaging customers. It is a business-focused application for a specific area of business, which is acquiring customers."
"You can schedule reports, there's a lot of supporting tools, and you have access to all that information."
"Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics."
"Salesforce Marketing Cloud's journey builder is very easy to handle and quickly sets up a journey for clients who use a lot of communication."
"The product is not cheap."
"The tool should improve email marketing solution. It is behind its competitors for bulk campaigns."
"The solution does not enable one to know with certainty if another opened an email he had sent."
"Some customized reachouts might need additional levers or add-ons, especially when automating at scale for specific buying personas. That's when you might need some additional help, in my opinion."
"An expensive solution."
"They're not the cheapest."
"There are some issues with HubSpot Marketing Hub with receiving notifications. It was too difficult to understand, and it requires a lot of effort. Configuration could be simplified."
"They should increase the ease of actually creating the contacts and the workflows and enhance that aspect."
"Oracle CRM should have more integration with different platforms."
"The one thing that I hate about it is when you pay for services for a certain amount of time, the service ends just before it should be over. For example, I may pay for a month of service, but it will tell me the service is over before the month ends."
"The configuration requires a lot of technical intervention."
"This solution is only available on-premises. It could be improved by offering a cloud/SaaS option which is more scalable."
"Customization is an area in the solution that takes too much time. So, it needs to be improved."
"The product is complicated to use for new users."
"I'd like to see more feature enhancements."
"The product's UI lags, and with all the new technologies, it is not quick enough to adopt them."
"The solution can have a better UI. Salesforce Marketing Cloud should consider making its solution more robust for error handling."
"We need a development environment for Marketing Cloud. Currently, there is no development environment for this solution. Other Salesforce products, such as Sales and Service Cloud, have a development environment in which the developers can do some things and then post them in production. Currently, everything happens in the production for Marketing Cloud. There is only one environment, and the developers and the end-users have to work in the same environment, which seems to be challenging. If Salesforce can bring a developer environment for Marketing Cloud, it will be good."
"An additional feature needed would be better capacity for personalization."
"In a future release, adding end-user personalization would be a benefit."
"The cost is always a concern for anyone using a SaaS product."
"The dashboards should be more intuitive, as there are far too many items on them. You're not always sure what you're looking for."
"This solution could be more user-friendly."
"The performance is sometimes sluggish, but I think that's to be expected with a heavy CRM tool because they're running reports in real-time on the data that you have entered."
