We performed a comparison between Marketo, Pardot, and Salesforce Marketing Cloud based on real PeerSpot user reviews.
Find out what your peers are saying about Salesforce, HubSpot, Oracle and others in Marketing Automation."The most valuable features are the Marketo emails, both sending and tracking."
"The smart campaign looks quite interesting and useful."
"It is a very user-friendly solution. I'm mainly working on Design Studio, which is useful for companies in tracking repeat users. The progressive proofing is also useful. It is not available in other solutions."
"I like that the solution is flexible."
"The main feature of Marketo is sending out emails, so that would be the most valuable feature."
"The most valuable feature of this solution is Smart Campaigns."
"The most valuable feature is the scoring."
"The product has been stable."
"The most valuable feature is the customization of the solution."
"It has made email marketing quicker and easier."
"The product is stable."
"Campaign tracking is a valuable feature."
"The tracking and automation of outbound messaging is the solution's most valuable aspect."
"The solution can be easily integrated with Salesforce."
"It's easy to create email templates and landing pages."
"Marketing Cloud has improved our productivity and our team enjoy using it."
"The ability to automate processes is one of the most valuable features of Salesforce. This sets it part from other systems. We use the journey builder to design a fully automated journey."
"The tool's most valuable feature is its automation. We can integrate data with the Salesforce hub. Its Einstein feature tells us whether our campaigns are on the right track. It also helps with ideas."
"The most valuable features of Salesforce Marketing Cloud are the ease of use of the basic features."
"It is easy to use."
"The solution is user-friendly."
"I like that I can constantly add leads to Salesforce Marketing Cloud and look at accounts there. I also like that the solution lets me set up meetings."
"Salesforce is constantly evolving and have a good release cycle."
"Adobe, the parent company, needs to improve on getting more information published to allow users to educate themselves on how to use the solution."
"For the moment, we migrated some of our processes to Marketo and implemented them there. We had some difficulties related to this."
"Revenue management, attribution, and ABM can all be improved."
"Marketo should give more power to the users for data manipulation."
"I had an issue while integrating JavaScript with forms. When you embed JavaScript, you can either embed it in a landing page or some other self-contained management system like WordPress. Currently, it provides you access to CSS, where you can customize your form design, but there is no option for JavaScript modification for a particular form. This area needs to be improved where you can integrate JavaScript, and it has the JavaScript functions for that particular form. There are a lot of other areas of improvement. In the design area, they can give us more testing options instead of relying on email testing alone. It would be great if they can provide responsive testing where email clients can be tested within Marketo. It would be also helpful if they can implement some in-built options for users or forms for blocking a generic email ID such as Yahoo or Gmail. Similarly, it would be helpful to have JavaScript features and forms as well as the option to add Google analytics and a header and footer for the landing pages."
"Its APIs need to be more flexible because there are some things that are not available in the API."
"The user experience needs improvement, particularly in terms of ease of use and navigation between projects."
"It could be more scalable."
"Technical support has been quick and helpful every time."
"Needs to improve list building."
"The solution lacks integration with Instagram, which is our top problem with the product."
"When we compare it to other automation tools, in Pardot, I'm not able to see any drag-and-drop options. We have to work on an HTML template itself."
"The solution is quite expensive, at least, for smaller teams."
"Lacks sufficient free custom fields."
"Pardot must be synced with Salesforce."
"The customization of Salesforce, a generic CRM software, has room for improvement."
"The UA could be better designed for a mobile connection."
"There is a lot of room for improvement in Salesforce Marketing Cloud's dashboards and the visualization of information in each journey."
"They can perhaps simplify the dashboards. In my opinion as an end-user, reports could also be simplified, but it also depends on how your company is set up. It depends on how the processes are set up within your company natively. It is linked to the way you do business. So, it varies."
"We need a development environment for Marketing Cloud. Currently, there is no development environment for this solution. Other Salesforce products, such as Sales and Service Cloud, have a development environment in which the developers can do some things and then post them in production. Currently, everything happens in the production for Marketing Cloud. There is only one environment, and the developers and the end-users have to work in the same environment, which seems to be challenging. If Salesforce can bring a developer environment for Marketing Cloud, it will be good."
"An additional feature needed would be better capacity for personalization."
"It should contain artificial intelligence, in my opinion."
"We would like an improvement to the 'Einstein Engagement Frequency'; the optimal range of emails that our subscribers will engage with."
