We performed a comparison between HubSpot Marketing Hub, Pardot, and Salesforce Marketing Cloud based on real PeerSpot user reviews.
Find out what your peers are saying about Salesforce, HubSpot, Oracle and others in Marketing Automation.
"It's my understanding that the initial setup is a straightforward process."
"It has eased managing the sales team and the sales journey right from setting up appointments."
"Very user-friendly."
"Customer support is helpful and responsive."
"Ease of editing and creating templates after initial development with the Design Manager."
"HubSpot Marketing Hub has kept me updated with alerts."
"As a CRM tool, it looks good."
"The most valuable feature is probably automating the system. I can send mass emails to pretty much all my contacts or certain ones that meet the demographic requirements. I've used this one and one other CRM with an auto sales company. From my experience, just the ease of use and the user interface on HubSpot is phenomenal. It's really simple and easy to navigate the program. The functionality is phenomenal, and not just the Microsoft Office part but also with LinkedIn Sales Navigator. It's pretty nice."
"It has made email marketing quicker and easier."
"The tracking and automation of outbound messaging is the solution's most valuable aspect."
"The product is stable."
"It's easy to create email templates and landing pages."
"The most valuable feature is the customization of the solution."
"Campaign tracking is a valuable feature."
"The solution can be easily integrated with Salesforce."
"Marketing Cloud offers a 360 customers experience as it integrates with Service Cloud and Sales Cloud, the CRM portion of Salesforce. The different platforms integrate easily which makes it easy to manage customer communication using a single point of truth."
"You can schedule reports, there's a lot of supporting tools, and you have access to all that information."
"It is a great solution. I like its stability, scalability, and performance."
"It's a software-as-a-service solution. Everything is managed centrally from the cloud. As far as I can tell, installation is relatively simple."
"The most valuable of Salesforce Marketing Cloud is seeing the customer's journey."
"The ability to automate processes is one of the most valuable features of Salesforce. This sets it part from other systems. We use the journey builder to design a fully automated journey."
"Salesforce allows for the integration of different data sources."
"The most valuable feature is the 'Accelerators', which are expert-taught subject matter webinars on items such as personalization of emails and SMS to contacts and prospects."
"The search and questions aren't as intuitive as I would expect from a platform like this."
"Increase the CRM size for sole proprietors before increasing the fee."
"The solution is not recommended for launching investment."
"They should increase the ease of actually creating the contacts and the workflows and enhance that aspect."
"They should integrate a bot, as it would be easier to get the status to the management team without logging into the CRM to get all the required details."
"API capabilities (including the performance) are minimal and the email workflow capabilities are too rigid, which results in very complicated workflow management."
"The product is not cheap."
"HubSpot is mainly for enterprise clients and there is a lot of competition. There are better solutions, such as Eloqua and Marketo. This solution needs to improve the analytics for social media monitoring to a level that it can compete with other solutions available in the market. There are some limitations with the features compared to other solutions."
"The solution is quite expensive, at least, for smaller teams."
"Technical support has been quick and helpful every time."
"When we compare it to other automation tools, in Pardot, I'm not able to see any drag-and-drop options. We have to work on an HTML template itself."
"Pardot must be synced with Salesforce."
"Lacks sufficient free custom fields."
"The solution lacks integration with Instagram, which is our top problem with the product."
"Needs to improve list building."
"This solution could be more user-friendly."
"If you want to use advanced features in Salesforce Marketing Cloud, they are extremely difficult to use."
"The technicality of the solution can be streamlined."
"Marketing Cloud should change the script language that it uses because it's not good. It's tricky and difficult to develop."
"Marketing Cloud's forecasting could be improved."
"Salesforce Marketing Cloud should include more point-and-click functionality."
"The dashboards should be more intuitive, as there are far too many items on them. You're not always sure what you're looking for."
"We have struggled to get resolution of support tickets from the Salesforce team."
