IBM Cognos vs QlikView vs Tableau comparison

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IBM Logo
7,258 views|4,224 comparisons
91% willing to recommend
Qlik Logo
2,693 views|2,367 comparisons
92% willing to recommend
Tableau Logo
17,550 views|14,973 comparisons
89% willing to recommend
Comparison Buyer's Guide
Executive Summary

We performed a comparison between IBM Cognos, QlikView, and Tableau based on real PeerSpot user reviews.

Find out what your peers are saying about Microsoft, Tableau, Oracle and others in Reporting.
To learn more, read our detailed Reporting Report (Updated: April 2024).
768,578 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"In terms of stability, I think that Cognos is more stable than Tableau and Power Bi because of its framework manager concept that allows us to import metadata and store it in the framework manager.""Dashboarding, reporting, and ad hoc reporting are the valuable features of IBM Cognos.""The most valuable feature is developing reports from different data sources, making it a reliable data source.""The main difference that I like about Cognos compared to other solutions is its data splitting functionality. We have all our company data inside the Cognos environment and so we prefer to split the information Cognos itself. It's more efficient this way.""The most valuable feature of IBM Cognos is security. The solution has updated features that other competitors' solutions come out with long after IBM Cognos has had them.""A positive feature is Report Studio, where we create beautiful, complex reports.""Stability-wise, I rate the solution a ten out of ten.""This solution allows you to input a wide range of file formats."

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"QlikView is a scalable solution that multiple users can easily use.""We use QlikView for its cost-effectiveness and ease of integration with databases.""If you correctly use the product for your use cases, it provides value for money.""The most useful feature of QlikView for me is the QVD concept.""This is a very cool application with endless options of creativity and visuals.""The search feature: ability to see the related data.""The solution is fast.""The most valuable aspect is its extensive library on Microsoft, providing a robust framework for implementation."

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"The most valuable feature is the geographic data analysis.""The stability seems to be very reliable.""It's very easy to visualize data with this product. The visualization maps of and frames that we have been able to cross-reference has been excellent.""One of the most valuable features of Tableau is that it's a visual analytics solution, not just a dashboarding solution. Compared to Power BI, which is a dashboarding solution, there are no limitations with Tableau. For example, when you add a chart or a map to Power BI, it has a 3,000-point limitation. When you try to track your whole vehicle on the map, you only see the first 3,000 rows on the map, and Power BI doesn't tell you which part of the data is shown on the map. But Tableau doesn't have any limitations, which means that you can see five million data points on a map. It starts the project by creating the visuals that directly converts to SQLs. In that way, all the components have no limitations. When we compared Tableau to Power BI, we also found Tableau to be more fancy. Fancy means you can create more visual graphics and more visual dashboards. With Power BI, this isn't so—it's just some tables and some simple charts together. Tableau is more for business users who want to analyze data. Tableau can directly connect the analytics systems, like R or Titan, and get the results in screen, so it's a good solution for analytics scientists. It has some predefined capabilities to understand the data.""Better interaction and less time spent with end users.""The most valuable feature is the interface, which is user-friendly and intuitive.""It is a very stable product. It doesn't break.""Tableau Prep tool for data preparation is a most valuable tool."

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Cons
"Compared to Tableau and PowerBI, the IBM interface is easier to use. However, the drag-and-drop functionality isn't as straightforward. Formatting is also more challenging in the cloud than in other applications, like Power BI. Also, if you encounter an issue, it takes more time to resolve it on the formatting side.""It would be good if the solution had conditional formatting.""Tableau and Power BI are faster than Cognos.""Chart quality: many other competitors have charts and graphics that look much better and that provide dynamic effects. Cognos doesn't.""There are many problems with the product's stability part, making it an area where improvements are required.""The AI-based features could be further enhanced by the solution.""This product could use improvement in terms of usability for those with less technical know how.""We would like to see development of the product's UI function, to make it more of a UI tool that can be configured as required."

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"The only thing I would improve about it is the fact that it refreshes all the time, and when it does that, it just deletes all the options you had, all the filters that you had selected, so you need to select them from the beginning.""Though the initial setup phase is simple, when it comes to the integration with the custom systems, the configuration and the compatibility sometimes take some more time.""They should offer the capability to directly access data from SaaS environments, as it would simplify the migration process, and while it may seem like a minor enhancement, it would be beneficial to our clients.""For me, it is important to have a mix, what is the "view" and what is the "sense", Qlik Sense. They have two tools, but for me it is important to have only one tool, which combines the functions that we have from one side and the other side.""The user interface is old.""Sometimes, dealing with complex reports requires more effort, which could be really improved.""Improvement in collaboration, between that and publishing of reports and publishing of models.""Installation and deployment could be made easier and quicker."

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"A strict security measure is needed. I believe it is weak in terms of security.""Many things have to be improved in Tableau. Right now, we make the calculation, and then we get that information. It would be better if business users could do that. I would ask the people at Tableau to provide that option to business users to get that information in one click. It would be better if they automated some calculations. There should be more automation in Tableau. However, there are many things in automation mode, but it is very limited at the moment. We need automation for people who do not know much about Tableau. It would also be better if there were good community support like in Alteryx.""At the organizational level, increasing the servers' capabilities to support us as an enterprise tool.""Areas for improvement would be visualization and augmented analytics. In the next release, I would like to see automated insights from the data added to the dashboard.""The charts in Tableau are quite limited.""From a downside perspective, some of the more advanced modeling techniques are actually fairly difficult to do. In addition, I just fundamentally disagree with the way you have to implement them because you can get incorrect answers in some cases.""There are not enough language options. It needs to be offered in more than just English.""The charting is overly complex in comparison with Power BI's"

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Pricing and Cost Advice
  • "There is need to assess the purchase license accordingly so as to avoid audit penalties."
  • "The pricing and licensing policies are comparatively cheaper than other products in the market ."
  • "IBM Cognos offers competitive pricing similar to other BI vendors in the market."
  • "Pricing should be improved."
  • "The pricing of this product is meant for medium to large-scale enterprises."
  • "It is my understanding that the cost is very low. It's not very expensive."
  • "Cognos is super expensive compared to Tableau ($70/month) and Power BI ($20/month) — I think Cognos is roughly $200 a month."
  • "It is quite pricy. I think Microsoft BI is cheaper. Tableau might also be cheaper, but it also depends on the usage. If you have very many users, Cognos can be a problem. It could be cheaper than Tableau but not for so many users. If you have a few thousand users, Tableau, which is generally quite expensive, can be cheaper than Cognos."
  • More IBM Cognos Pricing and Cost Advice →

  • "Pricing is a bit too high and I think licenses should be unlimited."
  • "QlikView pricing and licensing is on the high side for a small sized company, but it's competitive among its peers."
  • "Qlik is fairly high in terms of pricing."
  • "The pricing is too high compared to the other solutions on the market."
  • "It is not very expensive. I think it it is on par with other similar products on the market."
  • "The setup costs for QlikView are fair as are the yearly maintenance fees. The licensing becomes a bit more expensive and requires some planning for onboarding."
  • "It has an annual license. It is expensive as compared to other competitive tools that do more for less. In South African rands, we pay about 100,000 to 200,000 a year."
  • "On a scale of one to ten, where one being low price and ten being high price, I rate pricing a four."
  • More QlikView Pricing and Cost Advice →

  • "For big business, Tableau could be expensive as having a lot of Tableau server users (entering with a browser to reports) could be a bit expensive."
  • "Best advice on pricing is to anticipate the desire for more licenses once the results of this product are acknowledged in other parts of your company."
  • "Paying for users you never setup or buying expensive desktop licenses for users who can solve their users with web editing on the server are the two biggest expenses."
  • "Buy 50 at a time. Project your use base every three months, and project your requirements forward."
  • "Tableau can be costly (but this can be indefinable, such as user experience vs. cheaper etc.)"
  • "I wish there was more of a subscription model with the pricing when it comes to Tableau, so you can get all the latest version upgrades/features if you pay monthly/annually."
  • "The cost is high."
  • "Deployment of dashboards to viewers and unit supervisors can be prohibitively expensive."
  • More Tableau Pricing and Cost Advice →

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    Comparison Review
    Anonymous User
    Questions from the Community
    Top Answer:It depends on the Data architecture and the complexity of your requirement Some great tools in the market are Qlik… more »
    Top Answer:We use the account statement report. When you use an account in HSBC, you receive various types of accounts, such as the… more »
    Top Answer:Compared to Tableau and PowerBI, the IBM interface is easier to use. However, the drag-and-drop functionality isn't as… more »
    Top Answer:If you correctly use the product for your use cases, it provides value for money.
    Top Answer:My firm got the product at a cheap price, but in general, I believe that the product is a bit costly.
    Top Answer:Many of the features in Qlik Sense need to be available and reintroduced in QlikView. I believe many of the features… more »
    Top Answer:Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have been… more »
    Top Answer:Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use… more »
    Top Answer:The platform's most important feature is predictive analysis.
    Ranking
    4th
    out of 50 in Reporting
    Views
    7,258
    Comparisons
    4,224
    Reviews
    10
    Average Words per Review
    396
    Rating
    8.2
    5th
    out of 50 in Reporting
    Views
    2,693
    Comparisons
    2,367
    Reviews
    21
    Average Words per Review
    464
    Rating
    8.1
    2nd
    out of 50 in Reporting
    Views
    17,550
    Comparisons
    14,973
    Reviews
    14
    Average Words per Review
    534
    Rating
    8.5
    Comparisons
    Also Known As
    Cognos, Cognos Analytics, IBM Cognos Analytics
    Tableau Desktop, Tableau Server, Tableau Online
    Learn More
    Overview

    IBM Cognos Business Intelligence provides a wide range of tools to help you analyze your organization's data. IBM Cognos BI allows businesses to monitor events and metrics, create and view business reports, and analyze data to help them make effective business decisions.

    IBM Cognos applies techniques to describe, summarize, and compare data, and draw conclusions. This allows users to see trends and discover anomalies or variances that may not be evident by simply reading data. Data sources that contain information from different areas of a business can be stored in separate packages. Users can see only information that they have been granted access to, based on their group or role.

    IBM Cognos BI consolidates the following business intelligence functions into a single web-based solution:

    • IBM Cognos Insight: Create personal and managed workspaces for data analysis. Using these interactive workspaces, you can share insight results with managers. Cognos Insight supports write-back, and you can also use these workspaces to capture and integrate management goals, commitments, and forecasts.

    • IBM Cognos Workspace: With IBM Cognos Workspace, you can create rich, interactive workspaces using IBM Cognos content as well as data from external sources. You can view and open your favorite workspaces and reports, edit content in your workspaces, and share your workspaces via email.

    • IBM Cognos Analytics: IBM Cognos Analytics utilizes built-in AI and intuitive searches which helps users to quickly create the visualizations and a wide range of reports. Cognos Analytics provides cognitive and managed self-service, enabling you to gain insights from controlled and trusted data.

    • IBM Cognos Report Studio and IBM Cognos Query Studio: Easily create structured and query reports. IBM Cognos allows users to create application and report templates. In addition, report authors can reuse report objects to apply filters, fields, and styles to reports. Users can set the language of the user interface and report content according to the user's native language.

    • IBM Cognos Event Studio: Receive notifications of events that occur within your organization in real time. Event Studio enables the creation of agents that detect the occurrence of business events, failures, or anomalies, based on the change of specific events or data conditions. Notification can be sent via email, publication in the portal, or by triggering reports.

    • IBM Cognos Connection: This is the Web portal for IBM Cognos BI and is the central area for accessing all the IBM Cognos functions. In the web portal, users can schedule and distribute reports, create tasks, administer the server and the access permissions, and more.

    Reviews from Real Users

    IBM Cognos stands out among its competitors for a number of reasons. Two major ones are its powerful analysis tool and its reporting capabilities.

    Prasad B., a senior software engineer at a financial services firm, notes, “The product is a very good reporting tool and is very flexible. It allows for the users to get a scheduled report. We can receive automated reports as well. They are easy to schedule on a weekly or monthly basis. It is very fast. I mean in means of report output, it's very fast compared to the actual clients involved.”

    QlikView is a Business Intelligence tool that allows you to keep tabs on all of your business-related information in a clean, clear, and easy to access database that is intuitive to build and simple to navigate. It is ideal for business owners who wish to improve overall output by creating the most productive system possible.

    Tableau is a tool for data visualization and business intelligence that allows businesses to report insights through easy-to-use, customizable visualizations and dashboards. Tableau makes it exceedingly simple for its customers to organize, manage, visualize, and comprehend data. It enables users to dig deep into the data so that they can see patterns and gain meaningful insights. 

    Make data-driven decisions with confidence thanks to Tableau’s assistance in providing faster answers to queries, solving harder problems more easily, and offering new insights more frequently. Tableau integrates directly to hundreds of data sources, both in the cloud and on premises, making it simpler to begin research. People of various skill levels can quickly find actionable information using Tableau’s natural language queries, interactive dashboards, and drag-and-drop capabilities. By quickly creating strong calculations, adding trend lines to examine statistical summaries, or clustering data to identify relationships, users can ask more in-depth inquiries.

    Tableau has many valuable key features:

    • Tableau dashboards provide a complete view of your data through visualizations, visual objects, text, and more.
    • Tableau provides convenient, real-time options to collaborate with other users and instantly share data in the form of visualizations, sheets, and dashboards. 
    • Tableau ensures connectivity to both live data sources and data extraction from external data sources as in-memory data. This gives users the flexibility to use data from more than one source without any restrictions. 
    • Tableau gives many data source option, ranging from spreadsheets, big data, on-premise files, relational databases, non-relational databases, data warehouses, and big data, to on-cloud data. 
    • Tableau has a lot of pre-installed information on maps, such as cities, postal codes, and administrative boundaries. 
    • Tableau has a foolproof security system based on authentication and permission systems for data connections and user access. Tableau also gives you the freedom to integrate with other security protocols.

    Tableau stands out among its competitors for a number of reasons. Some of these include its fast data access, easy creation of visualizations, and its stability. PeerSpot users take note of the advantages of these features in their reviews:

    Romil S., Deputy General Manager of IT at Nayara Energy, notes, "Its visualizations are good, and its features make the development process a little less time-consuming. It has an in-memory extract feature that allows us to extract data and keep it on the server, and then our users can use it quickly.

    Ariful M., Consulting Practice Partner of Data, Analytics & AI at FH, writes, “Tableau is very flexible and easy to learn. It has drag-and-drop function analytics, and its design is very good.

    Sample Customers
    More than 23,000 leading organizations across multiple industries use Cognos. Some examples of Cognos customers include BMW Financial Services, Quinte Health Care, Troy Corporation, Michigan State University, and GKN Land System.
    Canon, Gatorade, Amcor, Panasonic, Fila, Cambridge University Hospitals, Global Retail Bank, North Yorkshire Police department, Lanoo Group Publishers, and AonGroep Nederland.
    Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.
    Top Industries
    REVIEWERS
    Financial Services Firm14%
    Computer Software Company11%
    Healthcare Company8%
    Insurance Company8%
    VISITORS READING REVIEWS
    Educational Organization58%
    Financial Services Firm7%
    Computer Software Company5%
    Government5%
    REVIEWERS
    Manufacturing Company16%
    Financial Services Firm16%
    Retailer6%
    Consumer Goods Company6%
    VISITORS READING REVIEWS
    Financial Services Firm16%
    Computer Software Company12%
    Manufacturing Company8%
    Government6%
    REVIEWERS
    Computer Software Company12%
    Financial Services Firm12%
    University7%
    Healthcare Company7%
    VISITORS READING REVIEWS
    Educational Organization35%
    Financial Services Firm11%
    Computer Software Company8%
    Manufacturing Company6%
    Company Size
    REVIEWERS
    Small Business23%
    Midsize Enterprise15%
    Large Enterprise61%
    VISITORS READING REVIEWS
    Small Business8%
    Midsize Enterprise61%
    Large Enterprise31%
    REVIEWERS
    Small Business39%
    Midsize Enterprise20%
    Large Enterprise41%
    VISITORS READING REVIEWS
    Small Business19%
    Midsize Enterprise10%
    Large Enterprise71%
    REVIEWERS
    Small Business32%
    Midsize Enterprise18%
    Large Enterprise50%
    VISITORS READING REVIEWS
    Small Business14%
    Midsize Enterprise40%
    Large Enterprise47%
    Buyer's Guide
    Reporting
    April 2024
    Find out what your peers are saying about Microsoft, Tableau, Oracle and others in Reporting. Updated: April 2024.
    768,578 professionals have used our research since 2012.