Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.
Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.
Right On Interactive offers a cloud-based solution that focuses on email marketing, automation, and lifecycle marketing. Right On Interactive's four core values are engaged relationships, excellence, initiative, and integrity. Right On Interactive differentiates itself because of its focus on lifecycle marketing automation. By focusing on the concept of Lifecycle marketing, Right On Interactive is able to help B2C and B2B customers alike create engaged relationships with prospects and existing clients. Their campaign management features ensure that businesses have the tools necessary to reply to inquiries in a timely manner, nurture leads, and create loyal customers. Lead and customer scoring allows sales representatives to segment prospects and prioritize potential leads. Multi-channel marketing speeds up the buying process and increases opportunities for consumers to interact with the business. ROI Customer Lifecycle Marketing provides comprehensive reporting and analysis to ensure successful campaign performance. BlueLock needed a reliable and intuitive infrastructure for customer lifecycle marketing that also ensured the security and protection of all its information. Through Right On Interactive, BlueLock enjoyed 99.99 percent real-time access to information, greater marketing ROI and was able to integrate their data with HP Blade, PCI Compliance, and other 3rd party resources.
Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.
With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.
The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.
Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.
With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.
Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.
Widen Enterprises, Wild Birds Unlimited, Delta Faucet, Carrier
American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
