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IBM Watson Campaign Automation vs Oracle CRM vs Salesforce Marketing Cloud comparison

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IBM Watson Campaign Automation

Read 1 IBM Watson Campaign Automation review
391 views|199 comparisons
100% willing to recommend
Oracle Logo

Oracle CRM

Read 31 Oracle CRM reviews
322 views|248 comparisons
90% willing to recommend
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Salesforce Marketing Cloud

Read 50 Salesforce Marketing Cloud reviews
6,869 views|4,171 comparisons
98% willing to recommend
Comparison Buyer's Guide
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Buyer's Guide
Marketing Automation
April 2024
Executive Summary

We performed a comparison between IBM Watson Campaign Automation, Oracle CRM, and Salesforce Marketing Cloud based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, HubSpot, Oracle and others in Marketing Automation.
To learn more, read our detailed Marketing Automation Report (Updated: April 2024).
Download the complete report
768,415 professionals have used our research since 2012.
Featured Review
Anonymous User
Valuable features include creating and using defined templates. I would like to see reporting capabilities and graphing reports.
ManassehAfoh
Helps to understand customer journey better
Oracle CRM helped us better understand the customer journey.
Nabil Shalan
Reliable, good for managing sales pipelines, and offers great integration capabilities
We're able to track opportunities for sales. We can have a customer pipeline and convert them into sales.
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pricing and Cost Advice
Information Not Available
  • "It is not cheap. It is more suitable for big companies."
  • "We were able to get a ten-year contract for a very good discount with our three platforms together with Oracle."
  • "We have annual licenses to use this solution that are quite expensive. For example, we have approximately four types of licenses and we have one annual contract for the number of licenses we use for Oracle CRM and the loyalty system."
  • "There are licenses needed to use this solution and they are managed by our product team."
  • "Every year, we have new users, and we get new licenses. It depends on various things such as the number of users and expansion of our business lines."
  • "The licensing is on a yearly basis."
  • "The cost of a license with support is slightly higher than a regular license."
  • "The costing for this solution is very high. It targets top tier companies. This solution can be split up into multiple modules to cater to the low tier customers."

    • More Oracle CRM Pricing and Cost Advice →

  • "Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."
  • "We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."
  • "The licensing cost for the solution is on a yearly basis."
  • "Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."
  • "The solution is paid for monthly."
  • "It is a license per user."
  • "My company pays to use this solution."
  • "This solution is priced in the medium to high price range."

    • More Salesforce Marketing Cloud Pricing and Cost Advice →

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    Questions from the Community
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    Earn 20 points

    What do you like most about Oracle CRM?
    Top Answer:It is a stable solution.
    Read all 19 answers   →
    What is your experience regarding pricing and costs for Oracle CRM?
    Top Answer:The product’s pricing is very high. I rate the pricing an eight out of ten.
    Read all 15 answers   →
    What needs improvement with Oracle CRM?
    Top Answer:Improvements are required around the microservices offered by the product. Improvements are needed in the new kind of… more »
    Read all 18 answers   →
    What do you like most about Salesforce Marketing Cloud?
    Top Answer:Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.
    Read all 24 answers   →
    What is your experience regarding pricing and costs for Salesforce Market...
    Top Answer:The price is expensive. When comparing available products, such as those on Amazon, it's evident that AWS components are… more »
    Read all 17 answers   →
    What needs improvement with Salesforce Marketing Cloud?
    Top Answer:Salesforce Marketing Cloud should include more point-and-click functionality. Currently, you need help from a technical… more »
    Read all 26 answers   →
    Ranking
    13th
    out of 61 in Marketing Automation
    Views
    391
    Comparisons
    199
    Reviews
    0
    Average Words per Review
    0
    Rating
    N/A
    5th
    out of 61 in Marketing Automation
    Views
    322
    Comparisons
    248
    Reviews
    17
    Average Words per Review
    352
    Rating
    7.8
    1st
    out of 61 in Marketing Automation
    Views
    6,869
    Comparisons
    4,171
    Reviews
    35
    Average Words per Review
    368
    Rating
    8.3
    Comparisons
    Also Known As
    IBM Marketing Cloud, IBM SilverPop
    Market2Lead
    ExactTarget
    Learn More
    IBM
    Oracle
    Salesforce
    Video Not Available
    Overview
    IBM Watson Campaign Automation, formerly IBM Marketing Cloud, is a sophisticated and highly scalable SaaS-based cross channel digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social and lead management campaign processes. It powers the delivery of exceptional experiences for customers across the entire buyer journey by leveraging customer data, providing analytical insights and automating cross-channel interactions. Digital marketers have the ability to understand and leverage real-time customer behaviors from a variety of sources to inform and promote personalized interactions. Through the solution marketers can create a single customer identity, understand channel preferences and deliver a consistent customer experience across channels. Pricing models vary based on the size and complexity of the deployment, and scales based on the number of customer records and/or volume of messages. A range of packaged editions are available to facilitate the matching of product capabilities to organizational requirements.

    On demand CRM with contextual intelligence, adaptive business planning, and analytics. Supports cloud integration with Outlook and mobile devices, as well as sales and marketing applications. Multi-tenancy or single-tenancy options available.

    Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels. 

    With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping. 

    The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment. 

    Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions. 

    With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

    Sample Customers
    The King Arthur Flour, Stonyfield, InsideOut Development, Moosejaw, Big Scary Cranium, Paper Style
    Turk Telekom, yoo Ltd , Mobilitec, Sanipex Group, ec4u expert consulting AG, Hover Automotive India Pvt. Ltd., Lawn Tennis Association, Geodis, Freedom Technology
    American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
    Top Industries
    No Data Available
    REVIEWERS
    Comms Service Provider20%
    Government20%
    Manufacturing Company13%
    Financial Services Firm13%
    VISITORS READING REVIEWS
    Computer Software Company14%
    Financial Services Firm11%
    Government8%
    University8%
    REVIEWERS
    Computer Software Company42%
    Financial Services Firm13%
    Marketing Services Firm8%
    Consumer Goods Company4%
    VISITORS READING REVIEWS
    Educational Organization46%
    Computer Software Company10%
    Financial Services Firm7%
    Manufacturing Company4%
    Company Size
    No Data Available
    REVIEWERS
    Small Business39%
    Midsize Enterprise6%
    Large Enterprise55%
    VISITORS READING REVIEWS
    Small Business22%
    Midsize Enterprise13%
    Large Enterprise65%
    REVIEWERS
    Small Business29%
    Midsize Enterprise25%
    Large Enterprise46%
    VISITORS READING REVIEWS
    Small Business13%
    Midsize Enterprise52%
    Large Enterprise35%
    Buyer's Guide
    Marketing Automation
    April 2024
    Download Free Report
    Find out what your peers are saying about Salesforce, HubSpot, Oracle and others in Marketing Automation. Updated: April 2024.
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    768,415 professionals have used our research since 2012.