IBM Watson Campaign Automation vs LeadSquared vs Marketo comparison

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Executive Summary

We performed a comparison between IBM Watson Campaign Automation, LeadSquared, and Marketo based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, HubSpot, Oracle and others in Marketing Automation.
To learn more, read our detailed Marketing Automation Report (Updated: March 2024).
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Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pricing and Cost Advice
Information Not Available
  • "I am not sure about the cost of the solution overall, but with their SMS notifications services, there is an extra cost."
  • "The license is paid yearly, and it is about 30 euros per month per user."
  • More LeadSquared Pricing and Cost Advice →

  • "I'm not sure about the cost because I don't get into this aspect. Clients normally take care of that. I only know that it is costly, and I don't think there are any additional costs to the licensing."
  • "The licensing cost usually depends on the users."
  • "The solution is expensive compared to others."
  • "It is expensive. We have a yearly license."
  • "The initial pricing was excellent, but the pricing for renewals is not as good."
  • More Marketo Pricing and Cost Advice →

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    Top Answer:The price is per user and if you've got 10 users, it's all right, it's not that expensive. It's okay. However, if you… more »
    Top Answer:There may be some features regarding holidays which are missing in the product that could be added in the future. It… more »
    Top Answer:I like that the solution is flexible.
    Top Answer:The user experience needs improvement, particularly in terms of ease of use and navigation between projects.
    Top Answer:The use cases for the solution involve project management tools, planning, and collaboration with team members.
    Ranking
    13th
    Views
    384
    Comparisons
    204
    Reviews
    0
    Average Words per Review
    0
    Rating
    N/A
    8th
    Views
    421
    Comparisons
    271
    Reviews
    2
    Average Words per Review
    430
    Rating
    7.5
    4th
    Views
    3,051
    Comparisons
    2,438
    Reviews
    2
    Average Words per Review
    391
    Rating
    8.5
    Comparisons
    Also Known As
    IBM Marketing Cloud, IBM SilverPop
    Learn More
    Overview
    IBM Watson Campaign Automation, formerly IBM Marketing Cloud, is a sophisticated and highly scalable SaaS-based cross channel digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social and lead management campaign processes. It powers the delivery of exceptional experiences for customers across the entire buyer journey by leveraging customer data, providing analytical insights and automating cross-channel interactions. Digital marketers have the ability to understand and leverage real-time customer behaviors from a variety of sources to inform and promote personalized interactions. Through the solution marketers can create a single customer identity, understand channel preferences and deliver a consistent customer experience across channels. Pricing models vary based on the size and complexity of the deployment, and scales based on the number of customer records and/or volume of messages. A range of packaged editions are available to facilitate the matching of product capabilities to organizational requirements.
    LeadSquared is a complete customer acquisition platform for businesses. It combines the features offered by both CRMs as well as Marketing Automation software, and thus brings your Sales and Marketing teams on the same page. It lets you :- 1. Automate lead capture from all sources 2. Run email, SMS and drip marketing campaigns 3. Prioritize amongst leads using quality and engagement scoring 4. Track lead activity on your website, landing pages, emails and calls, and 5. Access deep analytics about your sales and marketing activities. It is best fit for businesses in the Education, Real Estate, Financial Services, Health & Wellness, Travel & Hospitality, and Software sectors.

    Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.

    Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.

    Sample Customers
    The King Arthur Flour, Stonyfield, InsideOut Development, Moosejaw, Big Scary Cranium, Paper Style
    Byju's Classes, Randstad, Trivago, Scripbox, Zoomcar, Quikr, Amberjack, Mettl, Flipkart, iNurture, Vedantu, Eton University, IIHT, NIIT, IILM, Ashoka University, BML Munjal University, O2 Spa, Body Craft, Acron Group, The Deltin Group,
    Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.
    Top Industries
    No Data Available
    VISITORS READING REVIEWS
    Computer Software Company21%
    Educational Organization9%
    Real Estate/Law Firm9%
    Manufacturing Company9%
    VISITORS READING REVIEWS
    Computer Software Company22%
    Financial Services Firm14%
    Manufacturing Company6%
    Healthcare Company6%
    Company Size
    No Data Available
    VISITORS READING REVIEWS
    Small Business27%
    Midsize Enterprise23%
    Large Enterprise50%
    REVIEWERS
    Small Business50%
    Midsize Enterprise28%
    Large Enterprise22%
    VISITORS READING REVIEWS
    Small Business25%
    Midsize Enterprise18%
    Large Enterprise56%
    Buyer's Guide
    Marketing Automation
    March 2024
    Find out what your peers are saying about Salesforce, HubSpot, Oracle and others in Marketing Automation. Updated: March 2024.
    765,476 professionals have used our research since 2012.