IBM Cognos vs Qlik Sense vs Tableau comparison

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IBM Logo
9,284 views|5,390 comparisons
92% willing to recommend
Qlik Logo
5,548 views|3,400 comparisons
96% willing to recommend
Tableau Logo
26,326 views|22,778 comparisons
89% willing to recommend
Comparison Buyer's Guide
Executive Summary

We performed a comparison between IBM Cognos, Qlik Sense, and Tableau based on real PeerSpot user reviews.

Find out what your peers are saying about Microsoft, Tableau, Oracle and others in BI (Business Intelligence) Tools.
To learn more, read our detailed BI (Business Intelligence) Tools Report (Updated: April 2024).
767,847 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"IBM Cognos is an excellent solution for tax, planning, budgeting, profit and loss statements and balance sheets.""The product is a very good reporting tool and is very flexible. It allows for the users to get a scheduled report.""Security administration tools are powerful and flexible.""Even while a user is using a cube for reporting, there will not be a situation as ' Cube file locked; unable to build or deploy'.""The three IBM Cognos features I find the most valuable are Dynamic Cubes, PowerPlay, and Watson.""IBM Cognos offers tools so that you can design and develop your own test queries and reporting solutions.""The most valuable feature of IBM Cognos is security. The solution has updated features that other competitors' solutions come out with long after IBM Cognos has had them.""Cognos' most valuable features are the bundled studios, simple UI, and advanced features like the ability to create data modules."

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"Qlik Sense is very stable. I would rate the stability a ten out of ten. Even for rare issues, we receive good support from Qlik. It's a very stable solution.""The associative searching and filtering capability is a unique feature among other BI tools, and one does not need to deeply understand the underlying data.""Qlik Sense helps us increase our organization's customer relationships and brings in more projects.""The most valuable features of Qlik Sense are its speed and seamless development of web technologies.""We were able to identify easy things, such as when a contract was loaded incorrectly.""For a deployment scenario, Qlik Sense is also very easy to use. I can start development from any platform, on-premise or cloud, and continue from where I left off.""End users can adjust their analysis with a few simple clicks.""Obviously and considering that Qlik Sense is a data visualization application, the most attractive feature is the fast handling of large amounts of data and the attractive visualization of the same."

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"The ease of presenting findings is very helpful.""Tableau is very good in the front-end visualization compared to Power BI.""I have found many of the self-service features valuable.""The most valuable features are the visualizations, the way they show the combination charts.""Tableau is an advanced specialized tool. One of the best features I've seen is the lack of an intermediate semantic layer. I think that's an advantage compared to any other tool like BusinessObjects or Power BI, which are Tableau's biggest competitors.""It is definitely easy to use. It is intuitive, and more or less, everything can be done from the front end. As such, there is no concept of metadata. You can just take data from a database and start building your own stuff, such as OLAP data warehouse. You don't need extensive metadata modeling like Oracle BI.""It has made the reporting stage simple and enabled us to focus mainly on the ETL part""The number one thing was just the ease of getting something up quickly. The other thing that was good about it was that it was fairly fast for decent-sized data sets in terms of performance and run time."

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Cons
"The AI-based features could be further enhanced by the solution.""The visualization aspect needs to be improved and I believe, this is being resolved in upcoming versions.""I would like to see the introduction of mapbooks for supporting some geographical information.""One thing that we really want is the ability to have data portrayed on an image. Cognos is not able to do it at the moment, and that's becoming a requirement from the business side: having an image and then plotting your dataset on top of the image as a map.""IBM Support can be slow at times, but they can usually deliver in a timely manner.""It would be nice to offer free online training on the tool for end-users.""Data modeling needs to be improved. We use the ETL process, and when we get errors, we then need to identify which structural change is required. The error messaging should be better. They should be descriptive rather than semantic.""In terms of what could be improved, I would say, monitoring, monitoring, monitoring. Some improvements in monitoring would be helpful. I'd like to see more monitoring of specific reports and fields. The way the auditing is now is very limited, so I'd like to see more of that - of the monitoring."

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"Qlik application automation needs additional work and features.""The management console appearance needs improvement to its look.""Qlik Sense could include additional features for data preparation and integration, making it easier for users to clean, transform, and integrate data from various sources.""The next version should include more standard integrations.""Advanced graphs or visualizations must be in the built-in product, instead of building with open API extensions or mashups.""This solution would be improved by adding some Artificial Intelligence (AI), Machine Learning (ML), and Deep Learning (DL) components that are easier to interpret and design.""The product could be improved by implementing a user-feedback ranking system.""It needs continued improvement on its visualizations and content customization."

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"I would like Tableau Prep to be integrated with Tableau Desktop. I would also like more customizations for tables.""From a downside perspective, some of the more advanced modeling techniques are actually fairly difficult to do. In addition, I just fundamentally disagree with the way you have to implement them because you can get incorrect answers in some cases.""It's already using 32 gigabytes of memory, but the performance is not so good. It's very heavy.""Bursting email is needed to deliver the reports to many people in their inboxes and this functionality is not provided by Tableau.""It is not so great when it comes to data exchange/integration, data mining, etc.""Tableau's data modeling, mining, and AI library features need improvement.""Its documentation can be improved so that a user can get a good hands-on experience. Tableau is well documented, and on their website, there are a lot of tutorials that are available for free. I started my learning process through those tutorials, but there are certain loopholes in those tutorials, which only got filled through a couple of good YouTube channels that talk about Tableau. YouTube helped me a lot. So, the documentation could be better, I understand that it is evolving day by day, and with more usage, there would be more such documentation.""We need big servers to perform the operations that we are doing. They should probably relook at its architecture."

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Pricing and Cost Advice
  • "There is need to assess the purchase license accordingly so as to avoid audit penalties."
  • "The pricing and licensing policies are comparatively cheaper than other products in the market ."
  • "IBM Cognos offers competitive pricing similar to other BI vendors in the market."
  • "Pricing should be improved."
  • "The pricing of this product is meant for medium to large-scale enterprises."
  • "It is my understanding that the cost is very low. It's not very expensive."
  • "Cognos is super expensive compared to Tableau ($70/month) and Power BI ($20/month) — I think Cognos is roughly $200 a month."
  • "It is quite pricy. I think Microsoft BI is cheaper. Tableau might also be cheaper, but it also depends on the usage. If you have very many users, Cognos can be a problem. It could be cheaper than Tableau but not for so many users. If you have a few thousand users, Tableau, which is generally quite expensive, can be cheaper than Cognos."
  • More IBM Cognos Pricing and Cost Advice →

  • "The solution is worth it."
  • "Understand the break over price point for switching to the Enterprise license."
  • "Licensing could be cheaper."
  • "Licensing: Review the named model and move towards a usage model (e.g., cores, memory, computers, API calls, etc.)."
  • "The cost is not bad considering the flexibility and support you receive from Qlik. I believe it is worth the cost."
  • "Start small with tokens. You can always buy more."
  • "Currently, our ROI is clear and concise decision-making. This timely addition will easily add $15 million to our bottom line in 2017."
  • "You will spend more time on educating your staff than licensing the product."
  • More Qlik Sense Pricing and Cost Advice →

  • "For big business, Tableau could be expensive as having a lot of Tableau server users (entering with a browser to reports) could be a bit expensive."
  • "Best advice on pricing is to anticipate the desire for more licenses once the results of this product are acknowledged in other parts of your company."
  • "Paying for users you never setup or buying expensive desktop licenses for users who can solve their users with web editing on the server are the two biggest expenses."
  • "Buy 50 at a time. Project your use base every three months, and project your requirements forward."
  • "Tableau can be costly (but this can be indefinable, such as user experience vs. cheaper etc.)"
  • "I wish there was more of a subscription model with the pricing when it comes to Tableau, so you can get all the latest version upgrades/features if you pay monthly/annually."
  • "The cost is high."
  • "Deployment of dashboards to viewers and unit supervisors can be prohibitively expensive."
  • More Tableau Pricing and Cost Advice →

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    Comparison Review
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    Questions from the Community
    Top Answer:It depends on the Data architecture and the complexity of your requirement Some great tools in the market are Qlik… more »
    Top Answer:We use the account statement report. When you use an account in HSBC, you receive various types of accounts, such as the… more »
    Top Answer:Compared to Tableau and PowerBI, the IBM interface is easier to use. However, the drag-and-drop functionality isn't as… more »
    Top Answer:There are many...It would rather depend what System BI architecture or Enterprise legacy you have at your end...I would… more »
    Top Answer:The most valuable features of Qlik Sense are its speed and seamless development of web technologies.
    Top Answer:Qlik Sense is pricier than other BI tools, with various licensing models, including potentially expensive token-based… more »
    Top Answer:Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have been… more »
    Top Answer:Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use… more »
    Top Answer:The platform's most important feature is predictive analysis.
    Ranking
    Views
    9,284
    Comparisons
    5,390
    Reviews
    10
    Average Words per Review
    396
    Rating
    8.2
    2nd
    out of 70 in Data Visualization
    Views
    5,548
    Comparisons
    3,400
    Reviews
    22
    Average Words per Review
    563
    Rating
    8.6
    Views
    26,326
    Comparisons
    22,778
    Reviews
    14
    Average Words per Review
    534
    Rating
    8.5
    Comparisons
    Also Known As
    Cognos, Cognos Analytics, IBM Cognos Analytics
    QlikSense
    Tableau Desktop, Tableau Server, Tableau Online
    Learn More
    Overview

    IBM Cognos Business Intelligence provides a wide range of tools to help you analyze your organization's data. IBM Cognos BI allows businesses to monitor events and metrics, create and view business reports, and analyze data to help them make effective business decisions.

    IBM Cognos applies techniques to describe, summarize, and compare data, and draw conclusions. This allows users to see trends and discover anomalies or variances that may not be evident by simply reading data. Data sources that contain information from different areas of a business can be stored in separate packages. Users can see only information that they have been granted access to, based on their group or role.

    IBM Cognos BI consolidates the following business intelligence functions into a single web-based solution:

    • IBM Cognos Insight: Create personal and managed workspaces for data analysis. Using these interactive workspaces, you can share insight results with managers. Cognos Insight supports write-back, and you can also use these workspaces to capture and integrate management goals, commitments, and forecasts.

    • IBM Cognos Workspace: With IBM Cognos Workspace, you can create rich, interactive workspaces using IBM Cognos content as well as data from external sources. You can view and open your favorite workspaces and reports, edit content in your workspaces, and share your workspaces via email.

    • IBM Cognos Analytics: IBM Cognos Analytics utilizes built-in AI and intuitive searches which helps users to quickly create the visualizations and a wide range of reports. Cognos Analytics provides cognitive and managed self-service, enabling you to gain insights from controlled and trusted data.

    • IBM Cognos Report Studio and IBM Cognos Query Studio: Easily create structured and query reports. IBM Cognos allows users to create application and report templates. In addition, report authors can reuse report objects to apply filters, fields, and styles to reports. Users can set the language of the user interface and report content according to the user's native language.

    • IBM Cognos Event Studio: Receive notifications of events that occur within your organization in real time. Event Studio enables the creation of agents that detect the occurrence of business events, failures, or anomalies, based on the change of specific events or data conditions. Notification can be sent via email, publication in the portal, or by triggering reports.

    • IBM Cognos Connection: This is the Web portal for IBM Cognos BI and is the central area for accessing all the IBM Cognos functions. In the web portal, users can schedule and distribute reports, create tasks, administer the server and the access permissions, and more.

    Reviews from Real Users

    IBM Cognos stands out among its competitors for a number of reasons. Two major ones are its powerful analysis tool and its reporting capabilities.

    Prasad B., a senior software engineer at a financial services firm, notes, “The product is a very good reporting tool and is very flexible. It allows for the users to get a scheduled report. We can receive automated reports as well. They are easy to schedule on a weekly or monthly basis. It is very fast. I mean in means of report output, it's very fast compared to the actual clients involved.”

    Qlik Sense is a visual analytics and business intelligence (BI) platform that gives users full control over their system’s data. From this platform they can control every aspect of their system data. It maximizes an organization’s ability to make decisions driven by their data.

    Benefits of Qlik Sense

    Some of the benefits of using Qlik Sense include:

    • Easily manipulate data: Qlik Sense allows users to easily combine and otherwise manipulate their system’s data. It allows them to create interactive visual representations of your datasets. The many different ways that the data can be represented offer many potential options for how to analyze the data. These choices enable users to easily gain critical insights.
    • Easily automate alerts and routine actions: Qlik Sense enables users to keep a close eye on their data. Automatic alerts that will notify them if their data changes in any way. Users don’t need expert knowledge of coding to create automated data-driven events. Users of all experience levels can take advantage of this benefit. Qlik Sense enables routine actions to be automated when necessary data insights will spur the system to take action. This combination of analytics and other tools empower users to take charge of their data.
    • Customize reporting: Users can set Qlik Sense to generate custom reports. These reports can also be customized to be shared by way of one of several methods, allowing users to control who sees their data and what they see.

    Reviews from Real Users

    Qlik Sense stands out among its competitors for a number of reasons. Two major ones are its associative analytics technology and its remote access capability. Qlik Sense employs an associative analytics engine that gives users the ability to take their data analytics to the next level. Users can create visual connections between different datasets spread across their network, creating deep insights that enable users to gain a full understanding of their data. This engine is easily scaled up to allow a large number of users to benefit from the deep insights that it provides. Users can access Qlik Sense from anywhere in the world. Qlik Sense has an online portal that can be used consistently from anywhere at all. Having the ability to remotely analyze data gives users flexibility when it comes to choosing how to deploy their manpower.

    Jarno L., the managing director of B2IT, writes, “The associative technology features are the solution's most valuable aspects. Qlik was the first company to implement an in-memory associative analytics engine. This basically means that all data is loaded into memory, but it also means that instead of joining data together, the data is associated together. From the front end, from the user interface point of view, data can be joined or included or excluded on the fly. It can be drilled down and drilled through and users can slice and dice it and that type of thing can be done from anywhere in the data to any other place in the data. It doesn't have to be predefined. It doesn't have to have hierarchies or anything like that.”

    Tami S., the senior business intelligence analyst at the La Jolla Group, writes, “With the changing business landscape, it is nice to access Qlik Sense through an external website. As an organization when we use QlikView Desktop, we need to connect to our internal network. We can access QlikView through the QlikView access point but the website has a little different look and feel than the desktop application. We appreciate that Qlik Sense is browser-based and the user experience is the same whether at home, in the office or on a boat. As long as the user has internet access, performance is the same.”

    Tableau is a tool for data visualization and business intelligence that allows businesses to report insights through easy-to-use, customizable visualizations and dashboards. Tableau makes it exceedingly simple for its customers to organize, manage, visualize, and comprehend data. It enables users to dig deep into the data so that they can see patterns and gain meaningful insights. 

    Make data-driven decisions with confidence thanks to Tableau’s assistance in providing faster answers to queries, solving harder problems more easily, and offering new insights more frequently. Tableau integrates directly to hundreds of data sources, both in the cloud and on premises, making it simpler to begin research. People of various skill levels can quickly find actionable information using Tableau’s natural language queries, interactive dashboards, and drag-and-drop capabilities. By quickly creating strong calculations, adding trend lines to examine statistical summaries, or clustering data to identify relationships, users can ask more in-depth inquiries.

    Tableau has many valuable key features:

    • Tableau dashboards provide a complete view of your data through visualizations, visual objects, text, and more.
    • Tableau provides convenient, real-time options to collaborate with other users and instantly share data in the form of visualizations, sheets, and dashboards. 
    • Tableau ensures connectivity to both live data sources and data extraction from external data sources as in-memory data. This gives users the flexibility to use data from more than one source without any restrictions. 
    • Tableau gives many data source option, ranging from spreadsheets, big data, on-premise files, relational databases, non-relational databases, data warehouses, and big data, to on-cloud data. 
    • Tableau has a lot of pre-installed information on maps, such as cities, postal codes, and administrative boundaries. 
    • Tableau has a foolproof security system based on authentication and permission systems for data connections and user access. Tableau also gives you the freedom to integrate with other security protocols.

    Tableau stands out among its competitors for a number of reasons. Some of these include its fast data access, easy creation of visualizations, and its stability. PeerSpot users take note of the advantages of these features in their reviews:

    Romil S., Deputy General Manager of IT at Nayara Energy, notes, "Its visualizations are good, and its features make the development process a little less time-consuming. It has an in-memory extract feature that allows us to extract data and keep it on the server, and then our users can use it quickly.

    Ariful M., Consulting Practice Partner of Data, Analytics & AI at FH, writes, “Tableau is very flexible and easy to learn. It has drag-and-drop function analytics, and its design is very good.

    Sample Customers
    More than 23,000 leading organizations across multiple industries use Cognos. Some examples of Cognos customers include BMW Financial Services, Quinte Health Care, Troy Corporation, Michigan State University, and GKN Land System.
    Abbvie, Airbus, Barclays, BT Openreach, BMW, Daimler AG, HSBC, IKEA, Nationwide Building Society, Royal Mail Group, Sanofi, Siemens, Wendy'', Vodafone, Volvo
    Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.
    Top Industries
    REVIEWERS
    Financial Services Firm14%
    Computer Software Company11%
    Insurance Company8%
    Healthcare Company8%
    VISITORS READING REVIEWS
    Educational Organization58%
    Financial Services Firm7%
    Computer Software Company5%
    Government5%
    REVIEWERS
    Financial Services Firm19%
    Manufacturing Company10%
    Retailer10%
    Healthcare Company9%
    VISITORS READING REVIEWS
    Educational Organization49%
    Financial Services Firm10%
    Computer Software Company6%
    Manufacturing Company5%
    REVIEWERS
    Financial Services Firm12%
    Computer Software Company12%
    University7%
    Healthcare Company7%
    VISITORS READING REVIEWS
    Educational Organization35%
    Financial Services Firm11%
    Computer Software Company8%
    Manufacturing Company6%
    Company Size
    REVIEWERS
    Small Business23%
    Midsize Enterprise15%
    Large Enterprise61%
    VISITORS READING REVIEWS
    Small Business8%
    Midsize Enterprise61%
    Large Enterprise31%
    REVIEWERS
    Small Business20%
    Midsize Enterprise27%
    Large Enterprise53%
    VISITORS READING REVIEWS
    Small Business10%
    Midsize Enterprise54%
    Large Enterprise37%
    REVIEWERS
    Small Business32%
    Midsize Enterprise18%
    Large Enterprise50%
    VISITORS READING REVIEWS
    Small Business14%
    Midsize Enterprise39%
    Large Enterprise47%
    Buyer's Guide
    BI (Business Intelligence) Tools
    April 2024
    Find out what your peers are saying about Microsoft, Tableau, Oracle and others in BI (Business Intelligence) Tools. Updated: April 2024.
    767,847 professionals have used our research since 2012.