Google Data Studio vs Tableau vs Zoho Analytics comparison

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Google Logo
1,733 views|1,887 comparisons
88% willing to recommend
Tableau Logo
17,550 views|14,973 comparisons
89% willing to recommend
Zoho Logo
978 views|420 comparisons
92% willing to recommend
Comparison Buyer's Guide
Executive Summary

We performed a comparison between Google Data Studio, Tableau, and Zoho Analytics based on real PeerSpot user reviews.

Find out what your peers are saying about Microsoft, Tableau, Oracle and others in Reporting.
To learn more, read our detailed Reporting Report (Updated: April 2024).
767,847 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"Data Studio integrates seamlessly with other Google products, and we can use it with other APIs if we like.""The solution is free so that is a good feature.""I am impressed with the tool's scheduling mechanism, refresh mechanism, and different types of charts.""Valuable features include advanced integrated analysis and easy implementation.""This has improved our organization by allowing people to see their data and develop visualizations themselves.""The ability to design complex data models and equations.""I find it favorable regarding speed of development, ease of building, and flexibility.""The ability to integrate with a great variety of data sources."

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"Provides a very good sound analysis quotient.""Tableau is very flexible and easy to learn. It has drag-and-drop function analytics, and its design is very good. It is a very good tool, and it basically brings life into data with good design. We have been creating a lot of interactive visualizations and dashboards. It has a public version. There are public communities from where you can get a lot of examples for practice.""You can create attractive dashboards that inform users using Tableau.""The platform's most important feature is predictive analysis.""The most valuable feature is that we can integrate with our own database, and it will displays the KPIs. This is highly required from the business side.""The product offers an intuitive user interface, detailed screens and widgets, and the absence of data limitations""I consider Tableau to be the best analytical tool available. It's really handy to use and can be used by non-technical people.""From the data science point of view, we use it for model building purposes. For example, if we are using it for a bank and we want to understand how much loan the bank can provide, we can use visualization to show the educational qualification, salary, gender, and city of a customer, and by using this information, we can arrive at the loan amount that this person is eligible for. I can also use it to view all prospective customers, so essentially, this is going to help me in model building as well as in understanding and segmenting customers and doing forecasting and predictive analytics. We use model widgets, and we can create thousands of visualizations, such as motion charts and bubble charts. We can also create animated versions of the graphs and view the data from multiple dimensions. These are the features that we typically use and like."

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"We use the solution for financial and sales analytics. It brings data from our IT incident management tool. Hence, we have three business use cases for IT support, sales and financials.""It's a very strong analytics tool.""The data source is the most valuable feature as it can perform any function.""Zoho Analytics is the best software for giving reports to customers and we can create any report that is required.""The solution’s dashboard is very good.""We really like that it's user friendly and has a lot of combinations and charts. They're good compared to other tools. We used a free Elastic product, comparatively, this solution is good because of their support, UI, and connecting to databases is very easy.""The most valuable feature of Zoho Analytics is its connectivity with ERP systems and the functionality to set up different fields for leads.""The front end of this solution including the graph generation using SQL has been most useful."

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Cons
"When you physically install a product on one machine instead of the cloud, you have a better visibility, best icon quality, etc.. It's more of an issue with how we are adapting to the transition. We are still in the early moments of using this tool, and we need to go deeper to discover some improvements.""The tool should come up with data modeling layer features that are present in other products like Power BI.""There are issues with integration and I encountered limits and warnings, especially with my pivot table size.""Stability and scalability an be improved for a full ten.""There is a significant degree of sophistication required to compete with Tableau or Cognos.""Panels are not as easy to use as other data extraction UIs.""Insisting on forums, blogs and community outreach in communications, and posting videos on an established calendar would be useful.""It's not yet a replacement for a complete BI tool."

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"We did have issues with Tableau 10.1 server with the brokers failing on heavy load but since moving to 10.2, then to 10.3, this issue seems to have been resolved and the environment is now quite stable.""Tableau has so many functions, so sometimes it's hard to find the right solution quickly. I have to search multiple menu bars to find the right command.""Firstly, the high cost of Tableau licenses makes it inaccessible for many mid-scale clients. Secondly, the server requires at least 128GB of RAM, which can be impractical for some systems. We need a dedicated system to use Tableau.""The data processing in Tableau is pathetic compared to Qlik.""Licensing and pricing options could be made better so that more users would be able to use it.""In the next release, there should be more information describing each chart because users have a difficult time telling them apart. They should also include the animations/videos, similar to Power BI.""I have noticed that Tableau is not very compatible with ClickHouse. There's no direct connection to ClickHouse; you have to set up an ODBC connection.""The forecasting feature in Tableau in my view is too limited because it must have dates but I should be able to predict the outcome of an event without having a date as part of the input."

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"The support for Zoho Analytics is pathetic.""In terms of improvement, they have a limited number of graphs available in their store. They should come up with more graph style forms. They should have more charts and at the same time, you can't create panels like with Microsoft BA.""The tool needs to improve analysis and add more features.""There is a limitation that we cannot create more than 300 columns in a worksheet on Zoho Analytics.""This solution does not support manufacturing facilities.""It would be great to have more user input fields which can be used on dashboards.""The hourly pricing needs improvement.""I like the solution's Query Table feature which helps me write SQL queries. We can get data from different tables and then use it to create reports."

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Pricing and Cost Advice
  • "The tool is free."
  • "The solution is free but the Google Looker is expensive."
  • "The cost is quite affordable based on feature analysis."
  • More Google Data Studio Pricing and Cost Advice →

  • "For big business, Tableau could be expensive as having a lot of Tableau server users (entering with a browser to reports) could be a bit expensive."
  • "Best advice on pricing is to anticipate the desire for more licenses once the results of this product are acknowledged in other parts of your company."
  • "Paying for users you never setup or buying expensive desktop licenses for users who can solve their users with web editing on the server are the two biggest expenses."
  • "Buy 50 at a time. Project your use base every three months, and project your requirements forward."
  • "Tableau can be costly (but this can be indefinable, such as user experience vs. cheaper etc.)"
  • "I wish there was more of a subscription model with the pricing when it comes to Tableau, so you can get all the latest version upgrades/features if you pay monthly/annually."
  • "The cost is high."
  • "Deployment of dashboards to viewers and unit supervisors can be prohibitively expensive."
  • More Tableau Pricing and Cost Advice →

  • "I would recommend looking at your usage and whether the Zoho One license model would work for your organisation. It is very cost effective if you use other Zoho tools."
  • "An exact ROI is hard to calculate. However, we have definitely made sales that would have been much harder, or unlikely, as a result of the speed with which we were able to prepare comprehensive analysis."
  • "I don't feel that price is an issue for this product."
  • "It is very reasonable, and it gives me a good return on investment. Compared to other tools, it is the best choice in terms of pricing."
  • "This solution is reasonable as far as pricing is concerned."
  • "The price is high. The solution advertises that it provides products for 55 AED per user, but these products contain only the basic features. Most of the features are locked. The version of the product that includes Zoho Analytics costs around 199 AED per user per month."
  • "For one license the pricing is about $35 a user."
  • "Zoho Analytics costs $ 4,200 per month, billed yearly."
  • More Zoho Analytics Pricing and Cost Advice →

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    Comparison Review
    Anonymous User
    After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts use to create and share insights. It is also the tool of choice for rapid prototyping of dashboards. Tableau is very flexible with its data import. Tableau's data blending capability is very intuitive. This capability is useful when you have data spread across several different sources that has not gone through ETL processes. This is a problem analysts deal with routinely. They are unable to wait for the data warehouse team to develop ETL processes to provide the physical models they need to build an analysis. The Tableau interface is Excel-like and has a low barrier to entry for analysts that are used to working in Excel. Building a dashboard by mashing up visualizations in a Tableau worksheet is extremely simple. Users are able to build good presentation-quality dashboards in a very short amount time. Tableau's annotations capabilities and its time and geographical intelligence are key differentiators. Tableau has overcome limitations in data sharing with the introduction of a Data Server in Tableau 7.0. The Data server allows Data sources and extracts to be shared securely and opens up interesting new possibilities. If your application can take advantage of the above… Read more →
    Questions from the Community
    Top Answer:I find it favorable regarding speed of development, ease of building, and flexibility.
    Top Answer:The potential challenge, especially when considering a larger user base, is that the expenses can significantly add up… more »
    Top Answer:By integrating Data Studio into our services, we not only provide added value to our existing customers but also ensure… more »
    Top Answer:It depends on the Data architecture and the complexity of your requirement Some great tools in the market are Qlik… more »
    Top Answer:Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have been… more »
    Top Answer:Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use… more »
    Top Answer:Zoho Analytics's most valuable feature is the ability to provide excellent analytics through a single platform.
    Top Answer:The product is expensive. However, it is more affordable than Qlik Sense.
    Top Answer:The platform's pricing needs improvement.
    Ranking
    14th
    out of 50 in Reporting
    Views
    1,733
    Comparisons
    1,887
    Reviews
    4
    Average Words per Review
    370
    Rating
    7.5
    2nd
    out of 50 in Reporting
    Views
    17,550
    Comparisons
    14,973
    Reviews
    14
    Average Words per Review
    534
    Rating
    8.5
    10th
    out of 50 in Reporting
    Views
    978
    Comparisons
    420
    Reviews
    11
    Average Words per Review
    310
    Rating
    7.7
    Comparisons
    Also Known As
    Data Studio
    Tableau Desktop, Tableau Server, Tableau Online
    Zoho Reports
    Learn More
    Overview

    Google Data Studio (beta) turns your data into informative dashboards and reports that are easy to read, easy to share, and fully customizable. Dashboarding allows you to tell great data stories to support better business decisions.

    Tableau is a tool for data visualization and business intelligence that allows businesses to report insights through easy-to-use, customizable visualizations and dashboards. Tableau makes it exceedingly simple for its customers to organize, manage, visualize, and comprehend data. It enables users to dig deep into the data so that they can see patterns and gain meaningful insights. 

    Make data-driven decisions with confidence thanks to Tableau’s assistance in providing faster answers to queries, solving harder problems more easily, and offering new insights more frequently. Tableau integrates directly to hundreds of data sources, both in the cloud and on premises, making it simpler to begin research. People of various skill levels can quickly find actionable information using Tableau’s natural language queries, interactive dashboards, and drag-and-drop capabilities. By quickly creating strong calculations, adding trend lines to examine statistical summaries, or clustering data to identify relationships, users can ask more in-depth inquiries.

    Tableau has many valuable key features:

    • Tableau dashboards provide a complete view of your data through visualizations, visual objects, text, and more.
    • Tableau provides convenient, real-time options to collaborate with other users and instantly share data in the form of visualizations, sheets, and dashboards. 
    • Tableau ensures connectivity to both live data sources and data extraction from external data sources as in-memory data. This gives users the flexibility to use data from more than one source without any restrictions. 
    • Tableau gives many data source option, ranging from spreadsheets, big data, on-premise files, relational databases, non-relational databases, data warehouses, and big data, to on-cloud data. 
    • Tableau has a lot of pre-installed information on maps, such as cities, postal codes, and administrative boundaries. 
    • Tableau has a foolproof security system based on authentication and permission systems for data connections and user access. Tableau also gives you the freedom to integrate with other security protocols.

    Tableau stands out among its competitors for a number of reasons. Some of these include its fast data access, easy creation of visualizations, and its stability. PeerSpot users take note of the advantages of these features in their reviews:

    Romil S., Deputy General Manager of IT at Nayara Energy, notes, "Its visualizations are good, and its features make the development process a little less time-consuming. It has an in-memory extract feature that allows us to extract data and keep it on the server, and then our users can use it quickly.

    Ariful M., Consulting Practice Partner of Data, Analytics & AI at FH, writes, “Tableau is very flexible and easy to learn. It has drag-and-drop function analytics, and its design is very good.

    Zoho Reports is a powerful, easy-to-use and highly scalable cloud-based reporting and business intelligence platform for small to medium-sized businesses. Its flexible pay-as-you-go pricing model and scope for customization allow businesses to tailor it to their unique needs.

    Sample Customers
    Genesys, Shueisha
    Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.
    Suzuki, American Pacific Mortgage, KPMG, Air Canada, University of Michigan, BricozOr, WorldWide Express, The University of Melbourne, Novartis, SAIC
    Top Industries
    VISITORS READING REVIEWS
    Computer Software Company16%
    Manufacturing Company11%
    Financial Services Firm10%
    Educational Organization7%
    REVIEWERS
    Financial Services Firm12%
    Computer Software Company12%
    University7%
    Healthcare Company7%
    VISITORS READING REVIEWS
    Educational Organization35%
    Financial Services Firm11%
    Computer Software Company8%
    Manufacturing Company6%
    REVIEWERS
    Hospitality Company9%
    Educational Organization9%
    Computer Software Company9%
    Insurance Company9%
    VISITORS READING REVIEWS
    Educational Organization76%
    Computer Software Company5%
    Financial Services Firm2%
    Comms Service Provider2%
    Company Size
    REVIEWERS
    Small Business38%
    Midsize Enterprise25%
    Large Enterprise38%
    VISITORS READING REVIEWS
    Small Business24%
    Midsize Enterprise15%
    Large Enterprise62%
    REVIEWERS
    Small Business32%
    Midsize Enterprise18%
    Large Enterprise50%
    VISITORS READING REVIEWS
    Small Business14%
    Midsize Enterprise39%
    Large Enterprise47%
    REVIEWERS
    Small Business73%
    Midsize Enterprise12%
    Large Enterprise15%
    VISITORS READING REVIEWS
    Small Business9%
    Midsize Enterprise77%
    Large Enterprise14%
    Buyer's Guide
    Reporting
    April 2024
    Find out what your peers are saying about Microsoft, Tableau, Oracle and others in Reporting. Updated: April 2024.
    767,847 professionals have used our research since 2012.