Astute Social combines social listening, analytics, publishing, audience engagement, and ad management into a single platform. The software uses natural language processing and sentiment analysis to discern which posts are "noise" and which posts merit your attention.
Astute Social integrates with Astute's CRM, ePowerCenter, and other third-party CRM systems to enable customer service agents to provide social care using the same interface as traditional channels. Customers receive a response through their preferred channel, and interactions are tracked in the CRM. This creates a consistent customer experience while making it easier for agents to manage multiple communication channels.
The social listening functionality also surfaces customer insights, market trends, and competitor activities, and uses sentiment analysis and real-time monitoring to drive customer understanding and inform product development and campaign decisions. In addition to crawling major social networks, Astute Social's auto-discovery feature alerts users to other sites where relevant brand discussions are happening.
Percolate is a leading CMP purpose-built to alleviate some of the most pressing challenges facing global marketing organizations today.
Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.
With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.
The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.
Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.
With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.
Domino's, Land O'Lakes, McCormick & Co., B&G Foods, Bush Brothers & Company
GE, Chobani, MasterCard, Amtrak, Freshpet, Unilever, Boost Mobile, Visa, Western Digital, U.S. Cellular, CA Techniologies, Aloha, Hibbett Sports
American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
