Google Data Studio vs Mode Analytics vs Tableau comparison

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Google Logo
1,733 views|1,887 comparisons
88% willing to recommend
Mode Logo
488 views|373 comparisons
100% willing to recommend
Tableau Logo
17,550 views|14,973 comparisons
89% willing to recommend
Comparison Buyer's Guide
Executive Summary

We performed a comparison between Google Data Studio, Mode Analytics, and Tableau based on real PeerSpot user reviews.

Find out what your peers are saying about Microsoft, Tableau, Oracle and others in Reporting.
To learn more, read our detailed Reporting Report (Updated: April 2024).
767,667 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"Data Studio integrates seamlessly with other Google products, and we can use it with other APIs if we like.""The solution is free so that is a good feature.""This has improved our organization by allowing people to see their data and develop visualizations themselves.""I find it favorable regarding speed of development, ease of building, and flexibility.""I am impressed with the tool's scheduling mechanism, refresh mechanism, and different types of charts.""Valuable features include advanced integrated analysis and easy implementation.""The ability to integrate with a great variety of data sources.""The ability to design complex data models and equations."

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"The solution is simple for people from a viewing perspective, not a coding perspective.""The most important feature of the solution is the ability to run Python-based scripts.""The most valuable feature I would say is the flexibility in editing.""The tool helps to catch results and review them."

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"It's easy to use.""It has a shallow learning curve and so you can go to market very, very, very quickly.""There are already connectors to almost every single major database and service that you can possibly think of.""The data visualization piece is most valuable. We do ad-hoc analysis or one-time shot things, but there are things that we have to track every single day. When our management and our customers want to see how things are changing, the dashboarding provides that information. Tableau is key in providing that data on a refresh basis. We use a data blending tool that pumps the data into Tableau, and we just schedule it to run every single day. So, the automation of the data and being able to present it to people who are interested are the most valuable features.""One of the most valuable features is that the solution allows users to build interactive dashboards. This allows the end user to modify the criteria or the filtering if need be. As far as for my personal use as a QA Engineer, I really value how extensive their API document support has been.""Tableau has data relationships that can be applied to a data source which helps build out a directory which is helpful. Data blending has also been valuable to us.""The solution is configurable and flexible. We can customize the dashboards and configure the interface the way that we want. The data can be manipulated and arranged in different ways, such as columns.""The stability seems to be very reliable."

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Cons
"Stability and scalability an be improved for a full ten.""There is a significant degree of sophistication required to compete with Tableau or Cognos.""The tool should come up with data modeling layer features that are present in other products like Power BI.""There are issues with integration and I encountered limits and warnings, especially with my pivot table size.""It's not yet a replacement for a complete BI tool.""Panels are not as easy to use as other data extraction UIs.""Insisting on forums, blogs and community outreach in communications, and posting videos on an established calendar would be useful.""When you physically install a product on one machine instead of the cloud, you have a better visibility, best icon quality, etc.. It's more of an issue with how we are adapting to the transition. We are still in the early moments of using this tool, and we need to go deeper to discover some improvements."

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"The solution could run faster.""I think in terms of User Interface, I would say it can be better.""The data visualization is cumbersome in Mode Analytics. I want the solution to add a map that has an easy interface. The UI is slow sometimes.""Mode Analytics needs to improve the overall user experience."

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"We have products like Tableau, Power BI, Cognos, and QlikView in the data visualization segment. Compared to those, Tableau is quite costly.""I would like them to include the Italian language, as I can see there are other foreign language in the product.""What is happening, with so many tools coming up in the market, is that people have to continuously get educated in order to use some of the more advanced features.""The price could be better.""There are not enough language options. It needs to be offered in more than just English.""The charts in Tableau are quite limited.""With performance tuning, it generates a pretty complex query when it is not required.""I would like to have the product be more flexible in terms of creating online shared dashboards."

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Pricing and Cost Advice
  • "The tool is free."
  • "The solution is free but the Google Looker is expensive."
  • "The cost is quite affordable based on feature analysis."
  • More Google Data Studio Pricing and Cost Advice →

  • "Mode Analytics is cheap compared to other tools."
  • "The pricing is per user."
  • "My decision-maker found the pricing expensive, but it is okay for me."
  • More Mode Analytics Pricing and Cost Advice →

  • "For big business, Tableau could be expensive as having a lot of Tableau server users (entering with a browser to reports) could be a bit expensive."
  • "Best advice on pricing is to anticipate the desire for more licenses once the results of this product are acknowledged in other parts of your company."
  • "Paying for users you never setup or buying expensive desktop licenses for users who can solve their users with web editing on the server are the two biggest expenses."
  • "Buy 50 at a time. Project your use base every three months, and project your requirements forward."
  • "Tableau can be costly (but this can be indefinable, such as user experience vs. cheaper etc.)"
  • "I wish there was more of a subscription model with the pricing when it comes to Tableau, so you can get all the latest version upgrades/features if you pay monthly/annually."
  • "The cost is high."
  • "Deployment of dashboards to viewers and unit supervisors can be prohibitively expensive."
  • More Tableau Pricing and Cost Advice →

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    Comparison Review
    Anonymous User
    After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts use to create and share insights. It is also the tool of choice for rapid prototyping of dashboards. Tableau is very flexible with its data import. Tableau's data blending capability is very intuitive. This capability is useful when you have data spread across several different sources that has not gone through ETL processes. This is a problem analysts deal with routinely. They are unable to wait for the data warehouse team to develop ETL processes to provide the physical models they need to build an analysis. The Tableau interface is Excel-like and has a low barrier to entry for analysts that are used to working in Excel. Building a dashboard by mashing up visualizations in a Tableau worksheet is extremely simple. Users are able to build good presentation-quality dashboards in a very short amount time. Tableau's annotations capabilities and its time and geographical intelligence are key differentiators. Tableau has overcome limitations in data sharing with the introduction of a Data Server in Tableau 7.0. The Data server allows Data sources and extracts to be shared securely and opens up interesting new possibilities. If your application can take advantage of the above… Read more →
    Questions from the Community
    Top Answer:I find it favorable regarding speed of development, ease of building, and flexibility.
    Top Answer:The potential challenge, especially when considering a larger user base, is that the expenses can significantly add up… more »
    Top Answer:By integrating Data Studio into our services, we not only provide added value to our existing customers but also ensure… more »
    Top Answer:The solution is simple for people from a viewing perspective, not a coding perspective.
    Top Answer:The solution could run faster. You just sit there, waiting during the load times, especially for the large ones. And if… more »
    Top Answer:I was put in charge of creating a lot of the dashboards, so it was very much that there weren't people at the company… more »
    Top Answer:It depends on the Data architecture and the complexity of your requirement Some great tools in the market are Qlik… more »
    Top Answer:Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have been… more »
    Top Answer:Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use… more »
    Ranking
    14th
    out of 50 in Reporting
    Views
    1,733
    Comparisons
    1,887
    Reviews
    4
    Average Words per Review
    370
    Rating
    7.5
    Views
    488
    Comparisons
    373
    Reviews
    4
    Average Words per Review
    436
    Rating
    7.8
    2nd
    out of 50 in Reporting
    Views
    17,550
    Comparisons
    14,973
    Reviews
    14
    Average Words per Review
    534
    Rating
    8.5
    Comparisons
    Also Known As
    Data Studio
    Tableau Desktop, Tableau Server, Tableau Online
    Learn More
    Overview

    Google Data Studio (beta) turns your data into informative dashboards and reports that are easy to read, easy to share, and fully customizable. Dashboarding allows you to tell great data stories to support better business decisions.

    Mode builds technology that helps analysts and data scientists unlock the value in data. The collaborative analytics platform tightly integrates SQL queries, Python notebooks, and reporting tools to make a profound impact on an entire organization's ability to use data effectively. Mode drives data-informed decisions at innovative companies including Clover Health, Thumbtack, Twitch, and Zenefits. Mode also supports the analytics community with free learning resources, open source SQL queries, and offers its tools for free to anyone analyzing public data.

    Tableau is a tool for data visualization and business intelligence that allows businesses to report insights through easy-to-use, customizable visualizations and dashboards. Tableau makes it exceedingly simple for its customers to organize, manage, visualize, and comprehend data. It enables users to dig deep into the data so that they can see patterns and gain meaningful insights. 

    Make data-driven decisions with confidence thanks to Tableau’s assistance in providing faster answers to queries, solving harder problems more easily, and offering new insights more frequently. Tableau integrates directly to hundreds of data sources, both in the cloud and on premises, making it simpler to begin research. People of various skill levels can quickly find actionable information using Tableau’s natural language queries, interactive dashboards, and drag-and-drop capabilities. By quickly creating strong calculations, adding trend lines to examine statistical summaries, or clustering data to identify relationships, users can ask more in-depth inquiries.

    Tableau has many valuable key features:

    • Tableau dashboards provide a complete view of your data through visualizations, visual objects, text, and more.
    • Tableau provides convenient, real-time options to collaborate with other users and instantly share data in the form of visualizations, sheets, and dashboards. 
    • Tableau ensures connectivity to both live data sources and data extraction from external data sources as in-memory data. This gives users the flexibility to use data from more than one source without any restrictions. 
    • Tableau gives many data source option, ranging from spreadsheets, big data, on-premise files, relational databases, non-relational databases, data warehouses, and big data, to on-cloud data. 
    • Tableau has a lot of pre-installed information on maps, such as cities, postal codes, and administrative boundaries. 
    • Tableau has a foolproof security system based on authentication and permission systems for data connections and user access. Tableau also gives you the freedom to integrate with other security protocols.

    Tableau stands out among its competitors for a number of reasons. Some of these include its fast data access, easy creation of visualizations, and its stability. PeerSpot users take note of the advantages of these features in their reviews:

    Romil S., Deputy General Manager of IT at Nayara Energy, notes, "Its visualizations are good, and its features make the development process a little less time-consuming. It has an in-memory extract feature that allows us to extract data and keep it on the server, and then our users can use it quickly.

    Ariful M., Consulting Practice Partner of Data, Analytics & AI at FH, writes, “Tableau is very flexible and easy to learn. It has drag-and-drop function analytics, and its design is very good.

    Sample Customers
    Genesys, Shueisha
    Lyft, Zenefits, Twitch, Trello, Clover, Grovo, CrowdFlower, Segment, Everlane, Pocket, Highfive
    Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.
    Top Industries
    VISITORS READING REVIEWS
    Computer Software Company16%
    Manufacturing Company11%
    Financial Services Firm10%
    Educational Organization7%
    VISITORS READING REVIEWS
    Computer Software Company31%
    Manufacturing Company9%
    Financial Services Firm8%
    Healthcare Company7%
    REVIEWERS
    Financial Services Firm12%
    Computer Software Company12%
    University7%
    Healthcare Company7%
    VISITORS READING REVIEWS
    Educational Organization35%
    Financial Services Firm11%
    Computer Software Company8%
    Manufacturing Company6%
    Company Size
    REVIEWERS
    Small Business38%
    Midsize Enterprise25%
    Large Enterprise38%
    VISITORS READING REVIEWS
    Small Business24%
    Midsize Enterprise15%
    Large Enterprise62%
    VISITORS READING REVIEWS
    Small Business44%
    Midsize Enterprise13%
    Large Enterprise44%
    REVIEWERS
    Small Business32%
    Midsize Enterprise18%
    Large Enterprise50%
    VISITORS READING REVIEWS
    Small Business14%
    Midsize Enterprise39%
    Large Enterprise47%
    Buyer's Guide
    Reporting
    April 2024
    Find out what your peers are saying about Microsoft, Tableau, Oracle and others in Reporting. Updated: April 2024.
    767,667 professionals have used our research since 2012.