Act-On Software Review

Easy to Use, and an Affordable Marketing Automation Tool

What is most valuable?

<ul> <li>Analytics and Reporting </li> <li>Marketing Automation </li> <li>Social Integration </li> <li>CRM Integration</li> </ul>

How has it helped my organization?

It is now much easier for us to send and segment emails, analyze our results and make smarter decisions.

What needs improvement?

One are of improvement would be ability to use dynamic content fields. It is available, but not to the fullest extent where it would help me.

For how long have I used the solution?

2 years

What was my experience with deployment of the solution?

No, I was up and running within 24 hours.

What do I think about the stability of the solution?

No, I have never had an issue.

What do I think about the scalability of the solution?

We are a growing organization and it has been able to grow with us.

How are customer service and technical support?

Customer Service: The customer service is likely one of the best pros of this organization. I think my account reps are wonderful and tech support is always quick and follows-throughTechnical Support: I have always been helped immediately.

Which solution did I use previously and why did I switch?

Yes, we were unhappy with the overall capabilities, reporting and cost.

How was the initial setup?

Very straightforward.

What's my experience with pricing, setup cost, and licensing?

There was no set-up cost, just a monthly cost based on email list.
**Disclosure: I am a real user, and this review is based on my own experience and opinions.
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