I am personally a fan of Exchange email level and MS SQL db level backups. On top of that, having multiple retention copies always helps when trying to restore from a virus/spyware attack. The ability of being able to backup Linux has also been helpful to ours/client servers, as its multi-tenancy scalability.
Customers know they can depend on us for retrieval/storage of their files.
I think the product needs more diversity in Hyper-V. I know it is coming in 13.1, but I have yet to see the exclusiveness as VMware has. When I went to the Asigra Partner Summit this year, a new, not yet in place, feature for Hyper-V was in the works. Right now, the product is more VMware centric when it comes to replication and ability to backup images.