Back in 2013, we realized we needed a tool that would allow us to constantly monitor and dynamically analyze each dimension coming from the variety of data sources we have. We chose BIME to help us aggregating these data sources and exhibiting the queries in a very simple way. BIME’s simplicity and customization were a good fit for getting us started with our analysis process.
We are able to analyze several areas of interest as users go from a macro point of view to a detailed one. We have several customizable features (such as event tracking) in the app and in the back end which allows us to gather crucial information about their core business, and analyze traffic, user activity, user flow, and behavior. Since we started using BIME we have been analyzing through cloud-based dashboards a whole series of factors that influence app features, customer retention or experience across different devices.
From the very start, we set up a layer between the raw data that comes from our server and the BIME engine and since we had the resources to put everything on relational databases, the majority of the data sources were linked through BIME's SQL connector. Once the data flow was up and running, we were able to set up the first version of our dashboards in just a couple of months. By aggregating different metrics from the data sources, we were able to understand and identify a series of key patterns.
Real-time dashboards also allow us to enhance our data-driven marketing decision making by connecting to our Google Analytics and Facebook Insights data. We also use BIME on a daily basis to create reports of our key parameters and metrics.