My main pet peeve with this product is marketing. I love marketing, and even though I'm an engineer, I like it. Sales is great. It's perfect. The service is great, but the marketing can be improved. It has everything we need, but it's so tricky to configure, and I think they did not do a good job onboarding whoever comes on board for the marketing. They do provide videos and they do provide some instructions, but even to this date, we're figuring things out. To my surprise, they too are not aware of some of the problems we detected. We were able to send them a lot of little things and we had to ask them how to do it. It takes two, three, or four days because they themselves are still figuring out how to do certain things. The result is that sometimes they create a workaround and they explain: "Well, on the next version we're going to make a change here." Bottom line, marketing is definitely one area. Even though it's great, it's not perfect, and there's a lot of room for improvement. I still wouldn't go with any other platforms, though. I think once you manage that, once you've figured things out, Sales Creatio is the way to go. Documentation also needs some improvement. If you claim yourself to be a platform that's very intuitive and low-code, your documentation, or your Academy (this is what they call themselves), needs to have complete information. For example: You can go to the Academy and get information, but there isn't much information there. They just have a very basic set of videos that my mom can understand and sounds nice and dandy, but when you try to apply things, you'll go: "Oh, wait a minute, here. How about this? Oh, this is not on the video." You have to call in and if it's too complex, it may take a couple of days or more for them to reply to you. More often than not, the explanation is not really on the documentation. They can improve documentation. They should improve the videos. The should improve the onboarding. Once they fix that, and that should be on the next version, that'll be great as well. That would bring marketing up to par with sales and service. An additional feature I'd like to see in the next release for this solution is the creation of APIs. We do have the capability for that, but it could be explored better. There's another feature I'd like to see and that is the generation of PDFs. You would say: "Whoa. It doesn't generate PDFs." No, it doesn't. You can create proposals in Word, but not in PDFs. To me, that should be basic. Most people have that and it's embarrassing when I can't. It could have something to do with their relationship with Adobe, or it might be a licensing issue, not a technical capability. That's what comes to mind.
