Domo Review

Very easy to check your data and build charts

What is our primary use case?

I collated all the reports that we got from Domo's APIs, then performed some ETLs and processing so we could build a final output from which the dashboard would get powered. Then, we created all types of stuff in Domo. At that point, the license let us use all the available jobs in Domo. Therefore, we were using tables and pie charts. For demographics, we are using the geographical charts for Australia and the USA, as the brands we deal with are mainly from Australia and the USA. 

31 million rows of data are getting processed every hour within Domo.

Domo has their own internal servers and phone apps.

How has it helped my organization?

I was using Domo comprehensively and exclusively in my previous organization. In this organization, the visualization has been improved. There were glitches when you went from one page to another, but that lag has been corrected. 

The basic levels of Domo were not made for developers. It was made for anyone who is coming from a nontechnical background. They can utilize Domo on the fly, e.g., if you have data and want to see a type of visualization on the fly, then you can use Domo to quickly examine your data. 

What is most valuable?

Domo is a comprehensive tool in ETL, visualization, and the media features that we use for the direct connection to all the digital marketing platforms. For the database, we had two to three types of ETL that we could use. It comprehensiveness was major for us. 

The API systems are very good. They were an attractive feature of Domo at the time of  purchased.

The new feature data is pretty amazing that they are providing for insights on the side of charts. If you don't even want to be in the dashboard, then there is a quick dashboard that they are creating based on the data you are uploading. You don't have to write a single piece of the code. You just have to upload your data, then you can use all of the visualizations, which is a new feature that I really like. A person who doesn't know much about programming or SQL can see his numbers on a graph, pie charts, and bar charts.

Domo is not a difficult tool to learn. All you need to know is the SQL for the ETL part. You don't need to write much code. That's the great part. It uses legacy languages, like SQL, which is very common among developers who then don't have to go and learn Domo's own syntax. Therefore, you don't have to learn another hard language to use Domo.

What needs improvement?

The ETL way of storing is not up to mark. You have to rely on the naming convention that you're using in Domo because there are no folder systems where you can collate all your workflows and put them into separate folders. A folder system should be there so you can easily identify how you are working. Once you want to make some changes to your ETL, then you can see the whole lineage, identifying what is there and not there. I felt that this could be drastically improved. 

The utilization part: We cannot play much with the UX/UI.

While they have APIs, they kept on failing if the data volume was too large. There was a 10 to 20 percent chances that it would fail. I don't know what improvements they have done in the past year since I have used it, but previously the failures were quite consistent in the API stuff. I would like to see them work on that.

When you are looking at a full-fledged product, you want pretty dashboards or storyboarding. In these cases, you cannot use Domo. That's the drawback. It's exclusively for exploratory data analysis (EDA).

For how long have I used the solution?

I worked in Domo from 2018 to late 2019. I am going through some migrations from Domo to some other tool. Before that, for about a year and a half, I was developing the deal and visualizations, then getting connections between the API data in Domo to extract all the digital marketing data. Mainly, I was laying in the digital marketing domain, like Facebook, Amazon, and Google ads. These were being heavily used as KPIs in my organization. Right now, I am in the touch with the tool for the visualization and deal part, but not for the API connection.

What do I think about the stability of the solution?

The product is quite stable. From my point of view, it's quite a good tool to use if you need all types of analysis.  Stability-wise, it's doing well. I don't see any lag or other glitches apart from ones that I mentioned for improvement. 

Not many people are needed for the maintenance of this solution. Management of Domo is very easy. Apart from developer access, we can keep it to limited people. Normal users looking at visualization are given read-only access.  Therefore, in terms of access, you can define the roles of the users. That's easy to manage. 

What do I think about the scalability of the solution?

They are doing well with scalability where other companies are struggling with it. Domo is providing a cool feature that other companies struggle to work on, which is something amazing to see. Innovation-wise, Domo is doing well.

In my organization, there are four users who use the Domo license. Two of them are managers, another is the group head, and the fourth is an analyst.

How are customer service and technical support?

The technical support is very responsive. They are ready to reply, always having a solution ready. They are good at their work and what they do.

Which solution did I use previously and why did I switch?

We previously used Tableau. We shifted to Domo because Tableau was getting expensive and the features that we get in Domo are what you get in Tableau. 

How was the initial setup?

The deployment was very easy. You don't have to buy your own server. These visualizations are nice because they have their own structure to handle these things, which is a good feature. 

What about the implementation team?

There was another company who was entrusted with Domo's setup.

What was our ROI?

My previous organization is still using Domo and are happy with what Domo is giving them.

What's my experience with pricing, setup cost, and licensing?

The price that they offered was around $200 per user license. It was pretty cheap at that time compared to other companies. I think they have revamped their pricing structure since then. 

Our company purchased a private license for approximately 20 users.

Which other solutions did I evaluate?

With Domo's competitors, you have to go in separately, buying your own server. The drawback with Domo is it doesn't allow us to work on the UX/UI much because of the layout. You cannot go around doing a full comprehensive view with Domo. If you have seen Tableau or QlikView, they provide very good UX/UI in their products. This makes their dashboard appealing to see. Domo lacks that and was not a product created for storyboarding. It is more for analysis.

The advanced analytic charts are easy to create. If you compare it with other tools in the market, it's very easy to check your data and build charts.

What other advice do I have?

Go for it. The product is quite good. I would rate it as a seven and a half (out of 10).

It makes things more attractive and simpler. When you come to the analytics part, you want things to be simpler because there are other areas that you want to focus on than just creating a dashboard.

Which deployment model are you using for this solution?

Public Cloud
**Disclosure: I am a real user, and this review is based on my own experience and opinions.
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