Google Analytics Review

Best value for analytic insight provided

Valuable Features:

* A solid choice for users who need simple, straightforward analytics, accessed through an easy to use interface. * Tight integration into AdWords and campaign tracking. * Product has evolved nicely over the past few years. * Simple implementation and maintenance.

Room for Improvement:

* Not the right product if you need detailed click stream analysis or integration with your firm's customer segmentation.

Other Advice:

If you have a sophisticated data-mining operation, and are looking for that level of insight, GA is probably not right for your organization. But for the vast majority of analytics teams, there is more than enough meaningful insight in GA at a very reasonable price.
**Disclosure: I am a real user, and this review is based on my own experience and opinions.
More Google Analytics reviews from users
...who work at a Marketing Services Firm
...who compared it with Adobe Analytics
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1 Comment

author avatarit_user1068 (Tech Support Staff at a tech company with 1,001-5,000 employees)

I totally agree with this user. There is no better way of analyzing you site's performance than using Google Analytic. With the results, one can easily know how they can improve their site's performance.