* A solid choice for users who need simple, straightforward analytics, accessed through an easy to use interface.
* Tight integration into AdWords and campaign tracking.
* Product has evolved nicely over the past few years.
* Simple implementation and maintenance.
Room for Improvement:
* Not the right product if you need detailed click stream analysis or integration with your firm's customer segmentation.
If you have a sophisticated data-mining operation, and are looking for that level of insight, GA is probably not right for your organization. But for the vast majority of analytics teams, there is more than enough meaningful insight in GA at a very reasonable price.