Google Analytics Review

I use it daily for client-website tracking, but Google stripped out search rankings with “not provided.”

What is most valuable?

It's got incredible depth, yet it’s free. One of the most important free products on the web.

How has it helped my organization?

I use it daily for client-website tracking.

What needs improvement?

Google stripped out search rankings with “not provided.” It upsets many who want to understand how well they are doing in searches. They need to be more seamless, especially for smaller websites, about searches conducted to reach websites.

For how long have I used the solution?

I've used it for 10 years, since it's launch in 2005.

Which solution did I use previously and why did I switch?

Just seven years ago, medium sized websites had to pay thousands a year for analytics on this level. Now it’s free.

How was the initial setup?

It's very easy today, but like all tracking, it used to be complex.

What's my experience with pricing, setup cost, and licensing?

It's free.

What other advice do I have?

Unless you get over 100,000 visitors a month, Google Analytics can meet the needs of 90% of websites.

**Disclosure: I am a real user, and this review is based on my own experience and opinions.
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