Google Analytics Review

I use it daily for client-website tracking, but Google stripped out search rankings with “not provided.”


Valuable Features:

It's got incredible depth, yet it’s free. One of the most important free products on the web.

Improvements to My Organization:

I use it daily for client-website tracking.

Room for Improvement:

Google stripped out search rankings with “not provided.” It upsets many who want to understand how well they are doing in searches. They need to be more seamless, especially for smaller websites, about searches conducted to reach websites.

Use of Solution:

I've used it for 10 years, since it's launch in 2005.

Previous Solutions:

Just seven years ago, medium sized websites had to pay thousands a year for analytics on this level. Now it’s free.

Initial Setup:

It's very easy today, but like all tracking, it used to be complex.

Cost and Licensing Advice:

It's free.

Other Advice:

Unless you get over 100,000 visitors a month, Google Analytics can meet the needs of 90% of websites.

Disclosure: I am a real user, and this review is based on my own experience and opinions.
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