Google Analytics Reviews

Name: Google Analytics
Brand: Google
Rating: 4 (15 reviews)

Vendor: Google

4.2 out of 5

15 reviews
89% willing to recommend

1,110 followers

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Enterprise-class web analytics. Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back. Delivered on Google's world-class platform.

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Google Analytics is the #2 ranked solution in top Web Analytics solutions. PeerSpot users give Google Analytics an average rating of 8.4 out of 10. Google Analytics is most commonly compared to WalkMe: Google Analytics vs WalkMe. Google Analytics is popular among the large enterprise segment, accounting for 58% of users researching this solution on PeerSpot. The top industry researching this solution are professionals from a financial services firm, accounting for 14% of all views.

Buyer's Guide

Web Analytics

March 2024

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Helped 768,246 peers since 2012

Featured reviews

Oscar Alberto Paez Bencomo

Web analysis consultant at Arco2011, C.A

Aug 13, 2019

Through Google Analytics we can see the activity that each visitor exercises within our website and makes up the fundamental basis for the projects we execute in order to constantly improve our website. With Google Analytics, in addition to knowing how many visitors came to our website, we can also…

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jonathanbentz

Sr. Digital Marketing Strategist at DIRECT ONLINE MARKETING, LLC

Oct 18, 2019

Since 2008, nearly every website I have worked on as an SEO and digital marketing professional has had Google Analytics deployed. Either I have installed it personally, or there is a working installation of it already placed on the website. If your site does not have this deployed, you are missing…

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reviewer1276785

Head Of Product Management at a tech services company with 11-50 employees

Jan 30, 2020

We use Google Analytics to check the daily activity of users on the platform. We generate reports on specific pages on their conversion rate. We view the demographic data as well as the real-time data on the site users. Also, we use it to attribute our landing page marketing by referring to the…

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Google Analytics market share

As of March 2024, the market share of Google Analytics in the Web Analytics category stands at 4.8%, marking a decrease of 66.6% compared to the previous year, according to calculations based on PeerSpot user engagement data.

Web Analytics

Key learnings from peers

Valuable Features

"The User Explorer is a definite favorite because it allows us to pinpoint a user and check their entire journey through our website including all the events triggered and the pages visited."
"As an SEO and digital marketing professional, the two features I have found the most valuable about Google Analytics are the Acquisition tracking and the Goal tracking."
"With Google Analytics, we obtain different metrics from all of the clients that enter our web environment."

Room for Improvement

"The sampling of data is definitely a pain point since we don't have an actual understanding of the data."
"An area where I would like to see improvement in Google Analytics is the auto-syncing of functions in Google Tag Manager into Goal tracking."
"Beginner users access the live help section a lot, because of how confusing it is, so it would not be bad if the function was located within the administration section."