HCL Digital Commerce Review

All the B2C and B2B components are comprised in a single starter store template, although the front-end code templates need work.

Valuable Features

The promotion engine is definitively one of the highlights. It facilitates precision marketing and dynamic segmentation (based on the shopper’s insights and behavior). Business user can set up promotion and segmentation rules simply by dragging and dropping the component icons.

All the B2C and B2B components are comprised in a single starter store template, which is great for customers with B2B2C aspirations. The template was recently enhanced with new functions that facilitate development as well as integrations with third party systems.

Improvements to My Organization

I can give you an example of ExtraLux, a Slovenian office supplier. They carved out an interesting business model. The core of this model was the decentralized stock - they moved the stock to the customers’ locations so they can never run out of supplies. The results was so impressive that the management decided to move the majority of sales operations online.

Room for Improvement

The Product information Management is very basic, and the template for front-end coding could be improved.

Use of Solution

I've used it for five years.

Stability Issues

No issues encountered.

Scalability Issues

No issues encountered.

Customer Service and Technical Support

First level technical support is conducted via IBM partners (Creatim being one of them). The IBM partners are backed up with an excellent second and third level support provided by IBM technical service.

Previous Solutions

We use various solutions, including Presta shop, and Symfony2. We leverage IBM Websphere for the most complex and demanding solutions.

Initial Setup

Although quite complex, deployment is a very predictable process, if you follow the rules. The only issues you can expect are form the custom developed components.

Implementation Team

I don’t think it is reasonable to preform the implementation without an experienced Websphere development team.


It can vary, but normally ROI is seen between two to four years depending on the specifics of every business case.

Pricing, Setup Cost and Licensing

IBM is very flexible in this area. Various products can be covered by a single license, there are plenty hosting possibilities. From IBM Cloud Managed Service (managed entirely by IBM) and IBM Softlayer hosting, to partner hosting solutions.

Other Solutions Considered

We chose Websphere in response to the market demands. We are a hybris partner as well but we haven’t implemented any hybris solutions so far.

Other Advice

Prepare ahead. Extensive planning is needed, and try to leverage the out of the box components (there are many) to avoid unnecessary custom development costs. Find a reliable Websphere partner who can help you accomplish the recommendations mentioned above.

Disclosure: My company has a business relationship with this vendor other than being a customer: Creatim is an IBM partner for e-commerce.
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