What is most valuable?
Hiptest is a great test management tool for agile teams. Very easy to adopt. Integration with JIRA is awesome. We use the Gherkin feature to write BDD scenarios. It is also the only tool we have evaluated that is able to integrate with all the test automation frameworks (Cucumber, Robot Framework, Selenium ...)
How has it helped my organization?
We have boosted the team collaboration (developers, product owners and QA) with this real-time platform and Behavior Driven Development process.
What needs improvement?
Support with In-App chat is great. However, it would be awesome to have real time support also for PT timezone. Integration with LDAP would be also great for future releases.