What is most valuable?
The most important features are email marketing and lead scoring. We attend a lot of trade shows, host webinars, etc., so email marketing is a key part of our inbound marketing strategy.
Lead scoring helps us track our leads when we’re determining which ones are hotter and should be followed up. It allows marketing to pass more qualified leads to sales, so that the sales team can prioritize.
How has it helped my organization?
Before using HubSpot, we weren’t able to track our database activity as much. We were using MailChimp, which is a great beginner tool for email marketing and marketing automation. However, HubSpot is your all-in-one inbound platform. It allows us to track visitors' web views, download history, and more. Since using HubSpot, we’ve at least doubled our leads generated.
What needs improvement?
Sometimes the product can be glitchy in the email marketing and landing page creation and I find myself having to refresh the page. It’s not often and it usually fixes itself, but it can be frustrating if you need to turn something around quickly
For example, when building a new email or landing page, sometimes when I insert something like an image or Call-to-Action, it won’t show up - it’s blank. I have to try multiple times and usually have to refresh and/or leave the page entirely and come back to it later. .
I also wish there were more capabilities with the new Lead Flow tool. I believe they are working on some upgrades since it’s still a new product as of today.
For how long have I used the solution?
We have used the solution since August, 2015.
What do I think about the stability of the solution?
We didn't really have any stability issues, but I’ve encountered some glitches that usually fix themselves. Overall, it’s a very reliable platform and their support is very helpful and responsive if you have any issues.
What do I think about the scalability of the solution?
We didn't have any scalability issues. That’s the best part about HubSpot. It allows you to scale your business.
We have multiple users in HubSpot for various reasons. I manage the email marketing piece and lead scoring, where our web person manages landing page creation and SEO reports. As we add more people to our team and grow our business, it’s very easy to manage.
How are customer service and technical support?
I would rate the technical support as 10/10. I’ve never had a problem they couldn’t fix.
Usually, most issues are fixed within a day or two. I’ve had some larger scale technical problems, but their team is very thorough and even if it takes a week or so, they figure it out and get it right.
Which solution did I use previously and why did I switch?
We previously used MailChimp, but we needed a more all-in-one platform. MailChimp was only offering email marketing services and we needed to add lead scoring, landing page creation, SEO, reporting, etc.
How was the initial setup?
The initial setup was a big task, but HubSpot sets you up with an on-boarding specialist for your first three months. This is in addition to your customer success rep. They really focus on getting you started.
My on-boarding specialist was awesome. She really helped get me set up and she guided me through all the tools. We met on a weekly basis and I took action items away each week. She answered any questions I had when executing, and was very helpful.
What's my experience with pricing, setup cost, and licensing?
It’s a costly product and it takes a little while to get set up. We didn’t see leads increase until about six months into using the product, but we’ve been increasing ever since. While it isn’t a cheap tool, we definitely see the value it brings.
Which other solutions did I evaluate?
We looked at Marketo. HubSpot seemed to be a more user-friendly interface, incorporated more of what we needed, and in the end, it was more affordable.
What other advice do I have?
Take advantage of the free trial to take a look at the product. Once you start, really take advantage of your on-boarding specialist and ask a million questions.
HubSpot is a really robust tool, so there are a lot of features. Try to master one at a time (email marketing first, landing pages second, etc.).
HubSpot has a lot of great sources. Their online academy has video tutorials and example projects for you to master tools. They also offer certifications so you can take a test to check your knowledge. It’s a great way to study up and learn things about tools you might not have known existed.
There’s also a yearly conference called Inbound, which I attended as a new HubSpot user. It was really helpful in learning all about the product/service, making connections both at HubSpot and with other marketers to bounce around ideas.
I’ve also attended local trainings in my city which have been really helpful. I encourage everyone to go to at least one. The classes are usually 10-20 people, so you can really focus on what you need.