HubSpot Marketing Hub Review

Good form capabilities and integrates well, but the API capabilities are minimal

What is our primary use case?

We use this solution as a central marketing automation tool, integrated with SFDC CRM. We are also using HubSpot CMS but will be moving off of this soon.

How has it helped my organization?

HubSpot has been very useful for a startup when we didn't have marketing ops expertise. It provides basic email automation tools, leads capture/scoring, and integrates with SFDC.  

What is most valuable?

Their blog platform and form capabilities are very easy to use and integrate within our web site.

What needs improvement?

API capabilities (including the performance) are minimal and the email workflow capabilities are too rigid, which results in very complicated workflow management.

For how long have I used the solution?

One and a half years.
**Disclosure: I am a real user, and this review is based on my own experience and opinions.
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