Best profiling tool available, scalablity, automatic linking between data and business glossary, parallel framework, accurate probabilistic matching, scientific justification of matching
Room for Improvement:
There is a longer deployment time, it is a complex cost model, and has a longer learning curve as it is meant for complex cleansing. It is not a good choice for simple data profiling projects or for small enterprises.
It was chosen by our organization for the implementation of CRM and Datawarehouse initiatives, in order to address various data quality issues, along with Info-sphere Information Server Data Integration, which greatly reduced our implementation time. It was mainly used for data cleansing and customer data enrichment by using its powerful probabilistic matching technology for customer and household views consolidation.
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