Infusionsoft Review

The integrated shopping cart with email marketing and click tracking are valuable features.


Valuable Features

  • Integrated shopping cart with email marketing
  • Click tracking
  • Customer life cycle marketing

Improvements to My Organization

We have used it to score our clients and prospects. It has powerful integration into WordPress and membership sites that can create custom experiences based on clicks and tracking. This is able to be tracked in the dashboard.

Room for Improvement

Fluent email campaign and shopping experience design. Even for the tech savvy, it takes a very logical mind to storyboard out the scenarios and to program it on the back-end.

Use of Solution

I've been using it since 2008.

Deployment Issues

In my experienced it has improved greatly.

Stability Issues

No issues encountered.

Scalability Issues

It has the ability to copy campaigns.

Customer Service and Technical Support

Customer Service:

I had an excellent experience with the on-boarding as well as the ongoing support when I started.

Technical Support:

Very good. The thing to keep in mind is that the technicians are very savvy with the technology, and sometimes, not always savvy with the related business purpose behind it. If you work with an Infusionsoft Certified Consultant, they are business minded people who have the tech savvy. The onboarding ramp-up is good and necessary.

Previous Solutions

1shoppingcart. I switched because of the ability to integrate SMS, Email, and phone communication campaigns well as the shopping cart. Also for the ability to integrate into wordpress membership sites and to deliver custom up-sells based on membership levels.

Initial Setup

The initial set-up requires on-boarding. It is a good thing to do. Techies will find it quick to learn, non-techies would do well to outsource to a techie.

Implementation Team

We did it in-house with help from Infusionsoft Certified Consultants.

ROI

It's a strong an ROI.

Pricing, Setup Cost and Licensing

I was at $299/month with a set-up fee up front.

Other Solutions Considered

  • Mailchimp
  • Aweber
  • 1shoppingcart
  • Getresponse

Other Advice

It can be used for recruiting, e-marketing, and information marketing. Now backed by publicly traded company. Excellent if you already have a following or database and are looking to systemetize, integrate, and orchestrate communication to your clients.

Disclosure: I am a real user, and this review is based on my own experience and opinions.
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