Infusionsoft Review

The integrated shopping cart with email marketing and click tracking are valuable features.

What is most valuable?

  • Integrated shopping cart with email marketing
  • Click tracking
  • Customer life cycle marketing

How has it helped my organization?

We have used it to score our clients and prospects. It has powerful integration into WordPress and membership sites that can create custom experiences based on clicks and tracking. This is able to be tracked in the dashboard.

What needs improvement?

Fluent email campaign and shopping experience design. Even for the tech savvy, it takes a very logical mind to storyboard out the scenarios and to program it on the back-end.

For how long have I used the solution?

I've been using it since 2008.

What was my experience with deployment of the solution?

In my experienced it has improved greatly.

What do I think about the stability of the solution?

No issues encountered.

What do I think about the scalability of the solution?

It has the ability to copy campaigns.

How are customer service and technical support?

Customer Service:

I had an excellent experience with the on-boarding as well as the ongoing support when I started.

Technical Support:

Very good. The thing to keep in mind is that the technicians are very savvy with the technology, and sometimes, not always savvy with the related business purpose behind it. If you work with an Infusionsoft Certified Consultant, they are business minded people who have the tech savvy. The onboarding ramp-up is good and necessary.

Which solution did I use previously and why did I switch?

1shoppingcart. I switched because of the ability to integrate SMS, Email, and phone communication campaigns well as the shopping cart. Also for the ability to integrate into wordpress membership sites and to deliver custom up-sells based on membership levels.

How was the initial setup?

The initial set-up requires on-boarding. It is a good thing to do. Techies will find it quick to learn, non-techies would do well to outsource to a techie.

What about the implementation team?

We did it in-house with help from Infusionsoft Certified Consultants.

What was our ROI?

It's a strong an ROI.

What's my experience with pricing, setup cost, and licensing?

I was at $299/month with a set-up fee up front.

Which other solutions did I evaluate?

  • Mailchimp
  • Aweber
  • 1shoppingcart
  • Getresponse

What other advice do I have?

It can be used for recruiting, e-marketing, and information marketing. Now backed by publicly traded company. Excellent if you already have a following or database and are looking to systemetize, integrate, and orchestrate communication to your clients.

**Disclosure: I am a real user, and this review is based on my own experience and opinions.
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