amazing interface, simple to integrate with SFDC, Love the metrics and analytics- that part completely blows away the other vendors including eloqua. They understand how marketing needs to deliver business data.
Room for Improvement:
They should share best practice implementation- because there's so much variation in how you can set it up- you can do it wrong. So setting it up right the first time would be ideal. This solution also doesn't scale for the large enterprise- a huge downside for them.
This is the best marketing automation solution out there, for the ease of use, the amazing metrics, the integration to SFDC, and the price.
Find out what your peers are saying about Adobe, Salesforce, SAP and others in Marketing Automation. Updated: April 2021.
502,499 professionals have used our research since 2012.