Marketo Review

I like the email drip campaigns. It could be easier to set up and manage.


What is most valuable?

Email drip campaigns

How has it helped my organization?

Automated customer outreach from sign up to upgrade

What needs improvement?

Easier to create/modify graphic driven templates

Need automatic 404 reporting for links included in content

For how long have I used the solution?

5 years

What was my experience with deployment of the solution?

Takes time to setup and manage

What do I think about the stability of the solution?

None

What do I think about the scalability of the solution?

None

How are customer service and technical support?

Customer Service:

8 out of 10

Technical Support:

8 out of 10

Which solution did I use previously and why did I switch?

Manual solution with Constant Contact - easier to manage multiple campaigns in Marketo

How was the initial setup?

Architecture for the brand and organizing landing page domains/URLs took time

What about the implementation team?

In-house

What was our ROI?

Saves .5 man/year

What's my experience with pricing, setup cost, and licensing?

Varies

Which other solutions did I evaluate?

Hubspot

Pardot

What other advice do I have?

Hire a Marketo certified consultant prior to install and launch.

**Disclosure: I am a real user, and this review is based on my own experience and opinions.
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