Marketo Review

Enables the use of templated landing pages and emails to make it easy to create messages and landing pages. The available analytics are sub-par.


How has it helped my organization?

Great ease of use creation for campaigns. Marketo enables the use of templated landing pages and emails to make it easy to create messages and landing pages.

What needs improvement?

The available analytics are sub-par.

What was my experience with deployment of the solution?

No.

What do I think about the scalability of the solution?

No.

How are customer service and technical support?

Customer Service:

This is where Marketo falls short. Their customer service is awful.

Technical Support:

OK>

Which solution did I use previously and why did I switch?

Yes. Switched with a new company.

How was the initial setup?

Straightforward.

What about the implementation team?

In-house and vendor.

Which other solutions did I evaluate?

Yes.

**Disclosure: I am a real user, and this review is based on my own experience and opinions.
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2 Comments

author avatarLea Goldberger
Top 20Consultant

Which solution did you switch from and why?

author avatarit_user670116 (Growth Strategies and Demand Generation Consultant at a marketing services firm with self employed)
Vendor

I have used Marketo, Pardot, Acton and Infusionsoft in the last year. None of them are "easy" to use. I have not used clickfunnels yet but looking at it as I hear itvis much easier to build landing pages on.