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Marketo Review
Allows us to build marketing flows that send automated emails based on user actions.


Valuable Features

  • Can segment the database in a number of ways. We can target leads based on where they came from, what they did in the emails, and what they did on the website.
  • Automation ability: Allows us to build marketing flows that send automated emails based on user actions.
  • Lead scoring: Helps us find the most relevant leads based on source and behavior.

Improvements to My Organization

We have a large database that targets many different types of users for many different types of events. Marketo helps us easily segment and target the appropriate users for the relevant events. Automation also helps us to instantly send relevant offers to registered participants.

Room for Improvement

  • Marketo is still very slow. Despite promises over the years to improve this, we are still waiting for a reality when it takes a few seconds to load large lists of data.
  • The landing page building is still a very non-intuitive and a non-user friendly process. Marketo would be wise to adopt an easier approach, similar to what unbounce offers.
  • More proactive support from account managers would be nice, especially in problem-solving.

Use of Solution

We have been using this solution for three years.

Deployment Issues

There were no issues with deployment.

Stability Issues

There were no issues with stability.

Scalability Issues

There were no issues with scalability.

Customer Service and Technical Support

Customer Service:

I would give customer service a rating of three out of 10.

Technical Support:

I would give technical support a rating eight out of 10.

Initial Setup

I was not involved in the initial setup.

ROI

We have found it very challenging to measure our ROI through Marketo.

Disclosure: I am a real user, and this review is based on my own experience and opinions.

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