Marketo Review

I like the integration with Salesforce. I would like to see attribution reporting.


What is most valuable?

I like the integration with Salesforce.

How has it helped my organization?

We have a better alignment of sales and marketing. It allows me to do things in Salesforce without an admin.

What needs improvement?

  • Speed to sync if you have lots of leads
  • Attribution reporting

For how long have I used the solution?

We have been using this solution for six years.

What do I think about the stability of the solution?

In terms of stability, it takes longer to sync with Salesforce than it should at times.

What do I think about the scalability of the solution?

In terms of scalability, the more leads you have, the longer it takes to sync with Salesforce.

How is customer service and technical support?

I would give technical support a rating of 5/10.

Which solutions did we use previously?

I have used Act-On, HubSpot, and Infusionsoft. Many clients switch due to cost.

How was the initial setup?

To make the initial setup better, brush up on best practices and come up with a naming convention that starts with the year, month, and date in order to keep things consistent.

Which other solutions did I evaluate?

We evaluated Pardot, HubSpot, and Act-On.

What other advice do I have?

Map out your processes and customer journey before you start building.

Disclosure: I am a real user, and this review is based on my own experience and opinions.
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