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Marketo Review

Smart Campaigns and other features form the backbone of our digital marketing operations

What is our primary use case?

With Marketo as the core strength, I have led numerous Marketing Automation projects from end to end. I have analyzed business requirements for MAP implementation, configured database setup, worked on SSL implementation, handled system integration, coded Email and Landing Page Templates, configured analytics setup, and led more than five hundred campaign projects.

How has it helped my organization?

Marketo is the backbone for our company's Digital Marketing operations.

What is most valuable?

The most valuable feature of this solution is Smart Campaigns.

What needs improvement?

Marketo should give more power to the users for data manipulation.

For how long have I used the solution?

We have been using this solution for three and a half years.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
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Highlights
Pros
The most valuable feature of this solution is Smart Campaigns.
Cons
Marketo should give more power to the users for data manipulation.
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