Melissa Data Quality Review

The Append feature helps us find customers' phone numbers to contact them efficiently

What is our primary use case?

We used the trial and we used the custom solution Append for a month or so. On Excel we still use the custom solution today. We use it to find updated contact information for our customers.

How has it helped my organization?

We mainly communicate with our customers via email, so we primarily use it to find a phone number so we can contact them more efficiently. This allows us to talk to them and resolve their issues much more quickly.

What is most valuable?

The Append feature. The majority of the time we have a customer’s name and address and we need to find their phone number or email.

What needs improvement?

We would appreciate it if there was a larger database so that we could find information more often. For example, we can search for 10 people and only find the information for three of them, if we are lucky. Increasing this success rate would be beneficial and, at the same time, would be a great way to get more clients interested in the solution.

For how long have I used the solution?

Still implementing.

What do I think about the stability of the solution?

The custom software solution we still use in-house makes Excel a lot slower than usual.

What do I think about the scalability of the solution?

No scalability issues at all.

How are customer service and technical support?

I have never had to contact tech support. My sales rep helped me out with everything I needed.

Which solution did I use previously and why did I switch?

We still use another solution due to a higher success rate with the amount of information provided. The reason we also use Melissa Data is because it provides information for our customers outside of the US as well, and it makes searching for multiple customers easier through the Append feature.

How was the initial setup?

The initial setup was somewhat complex at first, but it was straightforward enough to understand, once you get the hang of it.

What's my experience with pricing, setup cost, and licensing?

Buy a lot more credits than you think you’re going to need.

Which other solutions did I evaluate?

The only other product we are currently using is Whitepages Premium. It provides the information necessary, except for an email address sometimes. We also looked at Spokeo and other append services. Melissa caught my attention because we had previously worked with their address verifier and I knew it was a good solution for our needs.

What other advice do I have?

I would rate this system an eight out of 10. The accuracy of correct information is very high when it's available. However, there was a 70% chance where the system would find the person we were looking for but there was no contact information.

Still, I would advise getting the service without hesitation. It can come in handy and, even if you don’t use it on a daily basis, it’s a great tool to have when you need additional contact information for any purpose.

Disclosure: IT Central Station contacted the reviewer to collect the review and to validate authenticity. The reviewer was referred by the vendor, but the review is not subject to editing or approval by the vendor.
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