From operationally rich, to developer deep.
Invites dev and ops to work together, most operational APM tools don't invite the dev.
Most easily adopted APM tool.
For innovators first, then the rest of the Org will start to "Get It".
Room for Improvement:
It is a SaaS service and this creates internal friction that needs innovative solutions (but you have to own that).ROI is very high because a single SKU product is rare in APM today, and the ability to move licenses anywhere is an amazing agility quotient.
ROI - found key issues in the first month in the biggest Alexa-rated site that we own.