Oktopost Review

The insights it provides are very helpful in understanding what is working for us and what's not, but it needs a dashboard that shows me how many followers our accounts have gained or lost.


Valuable Features

I love the conversion reporting and integration with Marketo and SFDC.

Improvements to My Organization

Oktopost allows us to have visibility into where we're moving the needle with our social media marketing. The insights it provides are very helpful in understanding what is working for us and what's not.

Room for Improvement

It would be wonderful if the Oktopost team developed a dashboard that showed me how many followers our accounts have gained or lost. It would also be helpful if we could track the same for our competitors. And in addition, it would be great to have the tool identify social influencers in our space for us to engage with. I also think the board is a great concept, but it's way too pricey to be scalable.

Use of Solution

I've used it for two months.

Deployment Issues

We had zero support in our deployment, it's very DIY. Luckily, the deployment was easy enough that we could handle it.

Stability Issues

None whatsoever.

Scalability Issues

It can be pretty expensive to scale to more than a handful of users.

Customer Service and Technical Support

Customer Service:

Customer service is nil. I don't even have a contact. When I've reached out for assistance it's been pretty difficult.

Technical Support:

Technical support is just okay. I had an issue that it took over a week to rectify; mostly due to the time difference of the support team.

Previous Solutions

I previously used HootSuite's free product. I switched because of Oktopost's ability to measure conversions, and the ability to integrate it with Marketo and SFDC.

Initial Setup

It was pretty straigthforward - just connect your social accounts and go.

Implementation Team

We did it in-house.

ROI

It's hard to say.

Pricing, Setup Cost and Licensing

Take them up on the free 30-day trial so you can get a sense of whether it's what you're looking for. Only purchase it if you feel confident in going it alone.

Other Solutions Considered

  • SproutSocial
  • HootSuite

Other Advice

Be sure you have the time to do some of your reporting manually. I like to track how our competitors are doing on social (e.g., what's our marketshare) as well as how our reach is growing and these are still manual tasks.

Disclosure: I am a real user, and this review is based on my own experience and opinions.
Add a Comment
Guest

Sign Up with Email