Extremely intuitive UI
The only one among the 3-4 products I came across that can track a button click event
Comes pre-packaged with the most sensible and useful metrics viz. engagement and conversion.
Room for Improvement:
Does not accept pre-existing variants located outside the platform (i.e. all page variants must be created within the platform)
Does not allow multipage variants (i.e. allows only variants in elements inside one page).
Use Case: Test variants of button color and text of a SaaS-based Marketing Automation solution.
ROI: Infinite! (Got 3X conversion improvement using suggestions given by the product during the free evaluation period)
Why We Chose It: Cf. PROS.