Oracle ATG Reviews

Name: Oracle ATG
Brand: Oracle
Rating: 4 (7 reviews)

4.1 out of 5

7 reviews
100% willing to recommend

980 followers

What is Oracle ATG?UNIXBusinessApplication
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Oracle ATG is an ecommerce solution that features out-of-the-box omnichannel experiences, makes it easy and fast to launch websites, provides scalable business-user control, and integrates well with other products. The platform helps businesses ensure relevant experiences to their customers at each touchpoint of a customer’s purchase journey (including the web, contact center, mobile devices, social media, physical stores, and more). Thich helps to increase sales and ensure a seamless buying experience. The solution can be implemented on premises or hosted by Oracle or a third party and it also runs on one of three application servers, including Oracle WebLogic, JBoss, or IBM WebSphere.

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Oracle ATG is the #4 ranked solution in top eCommerce Platforms. PeerSpot users give Oracle ATG an average rating of 8.2 out of 10. Oracle ATG is most commonly compared to Salesforce Sales Cloud: Oracle ATG vs Salesforce Sales Cloud. Oracle ATG is popular among the large enterprise segment, accounting for 65% of users researching this solution on PeerSpot. The top industry researching this solution are professionals from a computer software company, accounting for 15% of all views.

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April 2024

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Featured reviews

Satya Kishore Sunkavalli

Application Architect at a media company with 10,001+ employees

Jan 9, 2023

For our e-commerce site, we make use of the entire ATG suite and its multisite concept. This allows us to have multiple sites running on the platform. We take full advantage of all the components such as ATG's BCC (Business Control Center) and XM (Experience Manager). We also use the e-commerce…

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Naved Hussain

Chief Technology Officer at Adani Enterprises Ltd

Apr 16, 2024

One drawback is that the tool could be more agile in adding new features. Since the product is very big, new features aren't added continuously. However, it already meets most of our requirements for day-to-day use. A feature that could be improved is the ease of integrating various systems. We currently use it as a standalone solution and integrate it with other systems. A better way to integrate with newer systems, especially mobile apps, could exist. I think the compression technology could be improved even more, and it would be helpful if the software could integrate directly with certain applications.

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Prasanna Sinha

Technical Architect at Barnes & Noble

Sep 29, 2023

The client has a book-selling portal where they sell books. Currently, they are using the old 10.x version of Oracle Commerce. They are looking for an open-source solution where the license cost is not very high. The migration timeline should not be very high because they want to migrate completely…

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Oracle ATG market share

As of March 2024, the market share of Oracle ATG in the eCommerce Platforms category stands at 12.2%, marking an increase of 13.5% compared to the previous year, according to calculations based on PeerSpot user engagement data.

eCommerce Platforms

Key learnings from peers

Last updated Apr 17, 2024

Valuable Features

"The tool's most valuable features are its integration with various scanners, OCR capability, and ability to populate the system with a lot of information. We use the workload automation feature occasionally."
"The merchandising part is where the business user adds and configures permissions, which is quite important for us."
"The most valuable features are all the promotion capabilities and the tiered-pricing capabilities."

Room for Improvement

"One drawback is that the tool could be more agile in adding new features. Since the product is very big, new features aren't added continuously. However, it already meets most of our requirements for day-to-day use."
"So far, with Oracle ATG, I haven't seen any good cloud-based solutions."
"Oracle has a cloud solution, but some on-prem features are not available in the cloud version."

Pricing

"The product's pricing is moderate. We use a license module."
"Oracle ATG is an expensive solution."

These insights are based on the in-depth reviews provided by peers to help you make a better buying decision.

Download our eCommerce Platforms Buyer's Guide for additional reliable information.

Review data by company size

By reviewers

By visitors reading reviews

Top industries

By visitors reading reviews

Computer Software Company

15%

Retailer

14%

Financial Services Firm

10%

Manufacturing Company

Wholesaler/Distributor

Educational Organization

Comms Service Provider

Media Company

Healthcare Company

Legal Firm

Hospitality Company

Construction Company

Government

Transportation Company

Non Profit

Energy/Utilities Company

Wellness & Fitness Company

Insurance Company

Logistics Company

Outsourcing Company

Real Estate/Law Firm

University

Sports Company

Performing Arts

Marketing Services Firm

Engineering Company

Pharma/Biotech Company

Consumer Goods Company

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Learn more about Oracle ATG

Oracle ATG Web Commerce is made up of three platform layers:

The Dynamo application framework (DAF)
The personalization module (DPS)
The scenarios module (DSS)

Oracle ATG Features

Oracle ATG has many valuable key features. Some of the most useful ones include:

Personalization capabilities: Oracle ATG has personalization capabilities including DPS and DSS. The personalization module (DPS) provides control to customize the content as per customer interest, targeting content based on the customer’s interest. The scenarios module (DSS) extends the content targeting capabilities of the personalization module. In addition, you can have customized content in a way that changes dynamically for each user. Scenarios are time-sensitive, event-driven campaigns designed to manage interactions between site visitors and content over a long period.

Data anywhere architecture: Oracle ATG is designed with data anywhere architecture, meaning implementation is independent of the data source. With Oracle ATG, if you change your database, you do not have to change your code.

Payment integration support: Oracle ATG eCommerce supports various payment gateway integrations, which includes credit card, PayPal, or any other payment mode. The code can be customized to any payment method you want.

Application server support: Oracle ATG’s eCommerce applications are built on the concept of component-based model. It supports most of the major application servers, like JBOSS, WebLogic, and WebSphere. The component model is implemented using JSP and Java Beans, which are easily and widely used.

Oracle ATG Benefits

There are several benefits to implementing Oracle ATG. Some of the biggest advantages the solution offers include:

It has both B2B and B2C offerings.
It enables merchants to manage and sell complex products.
It allows merchants to efficiently personalize the shopper experience through customisable content, sites, and campaigns.
The solution is designed with a unified architecture that lets you manage multiple sites efficiently.
Oracle ATG includes robust personalization features, including tailored content and merchandise, personalized search, tailored websites, and customized marketing programs.
With the solution’s data anywhere architecture, you can easily manage integrations.
Business users can develop categories, products, and SKUs and organize them into catalogs that exist in a content management environment.
It is simple and easy to use with a clean interface.
Oracle ATG also has good dashboards for visualizing the data in a comprehensive and clear format.
Because Oracle ATG is a server-side, component-driven platform, you can use headless systems while retaining most of its features. If you already have an Oracle ATG setup, you can keep the frontend and migrate the backend to a microservices-based alternative for more flexibility.

Oracle ATG was previously known as ATG.

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Oracle ATG customers

Agilent, Shenhua Group Corporation Ltd., Fox Head Inc., Netshoes, Mr. Price, Retail World AE, Sascar, Banca Transilvania, UL, Fox Head, Carolina Biological Supply, Groupe Dynamite