Eloqua gets modern marketing, plain and simple. The technology component of your marketing mix is essential to scaling your business. You can make a dramatic difference out-of-the-box, or can morph it to fit your business's specific success metrics.
Room for Improvement:
To get the most out of your investment you'll want to have a dedicated admin or team if you are able. This will allow users to take advantage of the great education programs Eloqua offers and dive into some of the powerful features below the surface.
Eloqua is the engine of our marketing operations. It integrates with our CRM platform and allows us to close the loop between sales and marketing for all of our enterprise demand generation initiatives.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Sep 16 2012