Oracle Marketing Cloud Review
Eloqua and Hubspot - can someone share their experience ..


We wanted to spend some time on this kind of tool but never happened. This thread gives a lot of insight without even trying Eloqua.

Looks like a long chain of people supporting Eloqua. I did not get a change to work directly on to it but wanted to hear if some one has exposure to a marketing solution from Hubspot.

Seems like they have nice offering for small/mid sized companies. Need to some one help us understand the pros and cons of two. They claim that their Inbound Marketing software is consistently generate more visits, leads, and customers and it also support lot of templates automating marketing and sales tasks and returns have been seen good.

Will be real nice to understand cost vs. effectiveness of the two.

Disclosure: I am a real user, and this review is based on my own experience and opinions.
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1 Comment

it_user7356Vendor

Hi Hitendra,
Hubspot and Eloqua are in two different leagues.

Eloqua is an enterprise outbound marketing powerhouse that is fantastic if a company has the resources and time needed to deploy it properly.

Hubspot is an inbound marketing solution with email that was bolted on to it about 8 months ago. Very nice for inbound, but the outbound isn't very strong in the space.

If you're looking for marketing automation like Eloqua for the SMB segment, Pardot and Act-On (My company) are the better solutions for inbound and outbound. The products are richer, better integrated with CRMs and supremely better at outbound with very solid inbound functionality.

It's my belief that Inbound and outbound are symbiotic, and outbound drives traffic more so than inbound techniques. Both have their place and both are necessary.

From the perspective of someone that has purchased marketing automation (while at another company - we purchased Marketbright) Hubspot just isn't in the same category.

Bottom line though, if you're looking at Eloqua, you shouldn't be looking at Hubspot. If you're heavily considering Hubspot, you shouldn't be looking at Eloqua.

Based on the SMB comment, your best bet is going to be Act-On, Pardot...and maybe Marketo. Trying to understand the cost and effectiveness of these two side-by-side isn't worth the effort as they are built for two different tasks and two different market segments.

Best of luck,
Ryan Lucia

27 June 13
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