Oracle Marketing Cloud Review
Lead scoring has helped with the process of qualifying leads


Improvements to My Organization

Lead scoring has helped with the process of qualifying leads. It gives us more information to decide whether to send on to sales.

Valuable Features

Lead scoring is very useful for both measuring the effectiveness of campaigns as well as deciding which leads to send sales’ way. 

The Email Click-Through Report is also really useful to see what CTAs are working best.

Room for Improvement

Reporting is very clunky and not user friendly.

Use of Solution

Three to five years.

Stability Issues

It can certainly have its off days. Form submittal notifications in particular can be unreliable.

Scalability Issues

No issues.

Customer Service and Technical Support

A six out of 10. A lot of options, but can be slow.

Previous Solutions

No.

Initial Setup

Not applicable.

Pricing, Setup Cost and Licensing

Not applicable.

Other Solutions Considered

Not applicable.

Other Advice

Get in contact with the experts and you can get a complimentary report of how best to use it. 

You also get the best results when using all its functionality together to make the most of the integrations.

Disclosure: I am a real user, and this review is based on my own experience and opinions.

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