Salesforce, one of the leading SaaS and PaaS providers, today announced that they are extending their Salesforce Platform to add support for mobile app development. This is a natural development in Salesforce’s platform strategy. For a long time, I have been arguing that PaaS offerings should have support for social and mobile to be part of their platforms. This move by Salesforce is consistent with such an evolution and will help developers build mobile apps that are connected with data stored in Salesforce applications/platform. In today’s announcement, Salesforce talked about the technology as well as go to market strategy.
Salesforce Platform Mobile Service includes:
Salesforce also made some announcement on their go to market strategy:
As I told in previous paragraph, this is a natural evolution for Salesforce Platform. You will see an unified strategy along these lines in the coming year or two. As enterprises embrace the mobile first philosophy, it only makes sense for Salesforce to offer seamless mobile development through their platform. Developers will love a more integrated and unified platform experience. On the negative side, they are using a proprietary platform. Unless, they take necessary steps to avoid lock-in, they will face the usual lock-in risks that are part of any hosted proprietary platforms (Note: hosted open source platforms doesn’t automatically avoid lock-in). Developers will have to weigh in the benefits (of being able to leverage the data in Salesforce applications in a seamless way) against potential lock-in risks.