Salesforce Marketing Cloud Review

A robust solution with good Email automation and good scalability


What is our primary use case?

We use it to communicate with our customers. We look at the reports to see the communication engagement, and then we do sequencing to make sure that there are continuous touchpoints with the client. We are using its latest version.

What is most valuable?

Email automation is most valuable.

What needs improvement?

The general setup and understanding of how to use it can be improved. There should be easier self-service for setting up dashboards. Currently, we have someone setting them up for us. I wish it was easier.

What do I think about the stability of the solution?

It is pretty robust, and I've never had issues with it being unstable.

What do I think about the scalability of the solution?

It is very scalable, and it grows with your company. Currently, it is being used by only three marketers. As we grow, we probably will increase its usage.

How are customer service and technical support?

We have not contacted them. It might be a paid service, and I don't know if we have that.

How was the initial setup?

It was complex. 

What about the implementation team?

We hired an outside company to help us.

What's my experience with pricing, setup cost, and licensing?

We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that.

What other advice do I have?

I would advise others to invest in onboarding and implementation because you want to set it up right from the beginning. If you set it up wrong, you'll be spending more money.

I would rate Salesforce Marketing Cloud an eight out of ten.

Which deployment model are you using for this solution?

Private Cloud
**Disclosure: I am a real user, and this review is based on my own experience and opinions.
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