The most valuable features of Salesforce Marketing Cloud are its journey builder, analytics, ease of implementation, notification system, scheduled campaigns, sales pipeline management, integration capabilities, ease of use, scalability, return on investment, support services, versatility, data management, well-organized ticket viewing, user interface, reporting engine, and ability to sell products.
Users like the lead and opportunity tracking, performance and stability, ability to automate processes, integration with other Salesforce platforms, automation and dashboard creation, friendly interface, integration with AI and ML, seamless lead to opportunity conversion, integration of different data sources, time-saving automation, and visibility into the customer's journey.
The dashboards and visualization of information in each journey could use some enhancements, particularly for developers.
The user interface could be better and more robust for error handling. Pricing is a concern for some customers, as they find the product to be expensive, especially for small businesses with limited funding.
There is also a need for more promotion and marketing of Salesforce Marketing Cloud, as it is not given the same level of attention as other Salesforce products.
Encryption and decryption need improvement to ensure the security of customer data.
Additional mobile app features beyond push notifications are desired, such as incorporating AI components for more personalized and valuable campaigns.
More integrations with third-party products are desired, as well as better customization options for specific industries. The ability to export data into Excel and use it is important, but there may be restrictions due to data security concerns.
The user experience on mobile connections could be better, and the Journey Builder could be made easier to use.
More integrations with social media platforms and the inclusion of artificial intelligence would be beneficial.
