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Tableau Review
It shortened the interval between raw data and actionable insight.

Valuable Features

  • Easy interaction with data
  • Variety of visualizations possible
  • Integration with R and Alteryx

We do a lot of work for our clients helping them understand the impact of marketing campaigns on their business results. Tableau helps us tell stories with data.

Improvements to My Organization

It helps us shorten the interval between raw data and actionable insight. We used it to standardize basic tracking and optimization functions for our digital media campaigns. We’re also developing a broader analytics practice, diving into the impact of on-line and off-line media combined.

Room for Improvement

There is a pretty steep learning curve, the product would be better if it were somehow more intuitive to use.

Use of Solution

I’ve been using Tableau for about three years.

Deployment Issues

We have a small number of licenses with one Tableau server; we haven’t had any deployment, stability or scalability issues yet.

Customer Service and Technical Support

Generally, technical support is very good; responsive with generally effective solutions.

Previous Solutions

We primarily used Excel prior to Tableau. We are aware of some of the others, but for us, it is not worth investing the time re-inventing our process.

Initial Setup

Initial setup went well; straightforward to install and get started. Takes a while to master the basics.

Implementation Team

Implemented in-house. It would be helpful to have someone with a year of Tableau experience on staff to speed ramp up.


ROI is difficult to estimate as a lot of our use case revolves around streamlining internal processes / analysis. We are now providing analytic solutions to clients where we price on our hours, plus pass through costs for seats on the Tableau Server and a monthly maintenance fee. As we scale this up, we expect to drive profitable revenue through our analytics products.

Other Advice

It makes sense to implement it in tandem with Alteryx. Use Alteryx to clean / prep data, and then visualize in Tableau. Tableau is not the place to try to clean / join data.

Disclosure: I am a real user, and this review is based on my own experience and opinions.

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