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Tableau Review
It shortened the interval between raw data and actionable insight.

Valuable Features:

  • Easy interaction with data
  • Variety of visualizations possible
  • Integration with R and Alteryx

We do a lot of work for our clients helping them understand the impact of marketing campaigns on their business results. Tableau helps us tell stories with data.

Improvements to My Organization:

It helps us shorten the interval between raw data and actionable insight. We used it to standardize basic tracking and optimization functions for our digital media campaigns. We’re also developing a broader analytics practice, diving into the impact of on-line and off-line media combined.

Room for Improvement:

There is a pretty steep learning curve, the product would be better if it were somehow more intuitive to use.

Use of Solution:

I’ve been using Tableau for about three years.

Deployment Issues:

We have a small number of licenses with one Tableau server; we haven’t had any deployment, stability or scalability issues yet.

Technical Support:

Generally, technical support is very good; responsive with generally effective solutions.

Previous Solutions:

We primarily used Excel prior to Tableau. We are aware of some of the others, but for us, it is not worth investing the time re-inventing our process.

Initial Setup:

Initial setup went well; straightforward to install and get started. Takes a while to master the basics.

Implementation Team:

Implemented in-house. It would be helpful to have someone with a year of Tableau experience on staff to speed ramp up.


ROI is difficult to estimate as a lot of our use case revolves around streamlining internal processes / analysis. We are now providing analytic solutions to clients where we price on our hours, plus pass through costs for seats on the Tableau Server and a monthly maintenance fee. As we scale this up, we expect to drive profitable revenue through our analytics products.

Other Advice:

It makes sense to implement it in tandem with Alteryx. Use Alteryx to clean / prep data, and then visualize in Tableau. Tableau is not the place to try to clean / join data.

Disclosure: I am a real user, and this review is based on my own experience and opinions.


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