Act-On Software Benefits

it_user82449 - PeerSpot reviewer
Business Systems Manager at a consultancy with 501-1,000 employees

Act-On improved our account-based marketing, delivered product-driven marketing material, increased lead rates with specific sales targets, and built a stronger relationship between our marketing and sales teams.

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it_user142002 - PeerSpot reviewer
Marketing at a tech vendor with 1,001-5,000 employees
Our organization was operating blindfolded before implementing Act-On. We're able to have complete visibility into our website visitor behavior and easily integrate this into our CRM. We're able to segment our visitors based on behavior and lead score and serve them to the sales team on a platter. View full review »
it_user144039 - PeerSpot reviewer
Marketing at a insurance company with 51-200 employees
Act-On is simple to use and it makes campaign development a breeze. It allows my small marketing department to appear much larger than it is! Without knowing any code you can quickly create forms, landing pages, and e-mails - all trackable! View full review »
Buyer's Guide
Marketing Automation
April 2024
Find out what your peers are saying about Act-On Software, HubSpot, Salesforce and others in Marketing Automation. Updated: April 2024.
767,847 professionals have used our research since 2012.
it_user141744 - PeerSpot reviewer
Marketing with 51-200 employees
It is now much easier for us to send and segment emails, analyze our results and make smarter decisions. View full review »
it_user139605 - PeerSpot reviewer
MarCom Specialist with 51-200 employees
Before I joined, my company used a larger, more expensive but more popular software. After switching to this, my team can still do everything it needs to for cheaper. View full review »
Buyer's Guide
Marketing Automation
April 2024
Find out what your peers are saying about Act-On Software, HubSpot, Salesforce and others in Marketing Automation. Updated: April 2024.
767,847 professionals have used our research since 2012.