Act-On Software Room for Improvement

it_user82449

Business Systems Manager at a consultancy with 501-1,000 employees

The CRM integration with Act-On is better with Salesforce and had more value for sales representatives than it did with Microsoft Dynamics CRM; that was MS CRM's downfall. Act-On Anywhere is a nice feature for general users, but the tracking in CRM is lost, and Marketing team subject lines do not carry over on the email templates.

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it_user142002

Marketing at a tech vendor with 1,001-5,000 employees

I'd love to see a mobile app View full review »

it_user141744

Marketing with 51-200 employees

One are of improvement would be ability to use dynamic content fields. It is available, but not to the fullest extent where it would help me. View full review »

Buyer's Guide

Marketing Automation

April 2024