Act-On Software Valuable Features

it_user82449

Business Systems Manager at a consultancy with 501-1,000 employees

The adaptive nurturing, segmentation, multiple lead scoring rules, and simple CRM integration stood out the most. The CRM connection is light weight for the CRM Administrator and easy to modify per business processes. Another plus was the ability to easily segment Act-On data per different internal business units.

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it_user142002

Marketing at a tech vendor with 1,001-5,000 employees

Website visitor tracking, integration with Salesforce and Webex, landing pages and forms. View full review »

it_user141744

Marketing with 51-200 employees

<ul> <li>Analytics and Reporting </li> <li>Marketing Automation </li> <li>Social Integration </li> <li>CRM Integration</li> </ul> View full review »

Buyer's Guide

Marketing Automation

April 2024