There are quite a few features that I appreciate.  

Instant backups and object storage are very useful. 

It can integrate with cyber recovery solutions and is very efficient in terms of space. This is useful when dealing with backups for very large databases. 

It supports database refresh activities very efficiently. 

The product is easy to set up.

It's pretty stable.

Technical support is good. 

Immediate recovery and data virtualization are good features. Data is available in minutes, terabytes of data in minutes.