Marketing Resource Management Questions
Mark Hunt
Customer Insights Manager at rackroom
Sep 12 2021

Hi community,

I work as the Customer Insights Manager at a Retailer company with 1000+ employees.

I'm just starting to implement a Customer 360 view but I have customer data spread across multiple data platforms.  

What elements should I include and which I shouldn't? Please advise.

I'm trying to keep it as simple as possible without having to go back later and re-invent or add.  

InitZeroHi @Mark Hunt, A problem statement that you have provided is very common while… more »